It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
The top entertainment headlines for Monday, January 30, 2023.
“The Way of Water” has now grossed an estimated $2.1 billion globally.
Cheddar News breaks down the new way people are subtly quitting their jobs post-pandemic, “quiet quitting.”
Tequila is expected to be the top-selling spirit of 2023. And whether or not you’re a Mexican distilled beverage or not, it’s having a moment.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — by starting in the virtual one.
The top entertainment headlines for Friday, January 27, 2023.
Recently crowned Miss Universe R'Bonney Gabriel stopped by the Cheddar News studio to talk about fashion, sustainability, and her morning routine.
Cheddar News breaks down the latest developments from the recent shakeup involving its iconic spokescandies.
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Five former Memphis police officers were charged with murder in the death of Tyre Nichols, the FDA explores yearly COVID vaccines, and New York City explores electric Uber and Lyft rides. Here is everything you Need2Know for Friday, January 27, 2023.
Comedy icon Eddie Murphy chatted with Cheddar News this week ahead of the premiere of his latest project with Netflix You People.
