It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Nine-year-old Bobbi Wilson of New Jersey has caught the attention of the Yale School of Public Health for her commitment to exterminating spotted lanternflies. Last year, while spraying the bugs in her neighborhood, a neighbor called police on the little girl.
First responders fired after video of police beating Tyre Nichols was released, 10 people show in Lanland, Fla. and winter storm is causing travel troubles. Here is everything you Need2Know for January 31, 2023.
New Mexico District Attorney Mary Carmack-Altwies on Tuesday is set to file involuntary manslaughter charges against actor Alec Baldwin and armorer Hannah Gutierrez-Reed.
TV actresses Penny Marshall and Cindy Williams smile at the Emmy Awards in Los Angeles, Sept. 9, 1979. The duo play television's "Laverne and Shirley." (AP Photo/George Brich)
