It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
The top entertainment headlines for Tuesday, February 14, 2023.
Three people were killed in a shooting at Michigan State University, a suspect was arrested after crashing into pedestrians in New York City, and a scary plunge for travelers leaving Hawaii. Here is everything you Need2Know for Tuesday, February 14, 2023.
Mattel is planning to revitalize the famous purple dinosaur with a new presence across television, film, YouTube, and kids' products such as toys, books, and clothes
Police say the gunman who killed himself hours after fatally shooting three students at Michigan State University was 43-year-old Anthony McRae.
A missing adopted dog found its way back to its former shelter by ringing the facility's camera doorbell late at night.
A study by the Pew Research Center found that three in 10 Americans are single and nearly half of them are turning to dating apps to find companionship.
Forbes named Taylor Swift as the highest-paid female entertainer in the world.
Airbnb is offering a two-night stay in Paris for a Phantom of the Opera-themed stay.
Armen Adamjan, @creative_explained on TikTok, joined Cheddar News to provide some useful tips on how to clean at home with some easy to find household items.
The top entertainment headlines for Monday, February 13, 2023.
