It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee. Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time." Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."

Share:
More In Culture
Girl Scouts of Greater New York Kick Off Cookie Season
Cheddar News' Shannon LaNier spoke with Meredith Maskara, CEO of the Girl Scouts of Greater New York, about what it takes to run of the largest Girl Scouts organizations in the country and the only one that is 100 percent urban. The group serves 25,000 girl with the support of 3,000 volunteers. Maskara gave viewers a sneak preview of the cookies soon to be available across the city.
Today Explained: Seattle Bans Caste Discrimination
Seattle has become the first U.S. city to ban caste discrimination, which has directly affected those whose ancestors come from some southeastern Asian countries. Cheddar News explains what that means.
Black Talent in the Shifting Media Industry
Alfred Edmond Jr., Senior Vice President & Executive Editor-at-Large at Black Enterprise, joins Cheddar News to discuss how the media landscape has shifted for young and upcoming black talent in the industry.
Load More