It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Jason Sudeikis, in an interview, said this season is the last for its Apple TV hit "Ted Lasso" but hinted that the conclusion could set up a spinoff show.
Athletes come together to participate in a Special Olympics hockey game; a high school cheer team keeps the spirit of their classmate alive; and rescued dogs get makeovers to prepare for a second chance at a forever home.
Cheddar News is celebrating Women's History Month by shining a light on trailblazers and changemakers that are making strides across industries. Cheddar's Hena Doba sits down with Cate Luzio, Founder and CEO of Luminary, to find out how she's helping women thrive through networking, mentorships, and so much more.
