It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Jason Boudreaux came up short when he went to check out at the grocery store, but a good citizen stepped in to help. Here's a story that will warm your heart.
Sarah LaFleur, Founder and CEO of M.M.LaFleur, joins Cheddar News to discuss the state of womenswear at work, her milestone in achieving a successful decade in business, and how to achieve the 'power casual' look.
Cate Luzio, the founder of Luminary, a professional networking platform focused on helping women succeed in their careers, spoke to Cheddar about equity on International Women's Day.
