It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Beyonce and Adidas agreed to end their 'Ivy Park' partnership, according to reports, amid a wave of rumors that the agreement didn't yield the expected results.
Lionsgate, Hard Rock Hotel International, and the North Shore Animal League America held an "Unleashed Yappy Hour," bringing together adoptable puppies and fans of the John Wick movies together.
Andrew McMahon spoke to Cheddar News' Michelle Castillo of dealing with his own leukemia diagnosis amid his rising stardom and his current advocacy for young patients.
In this segment of On a Positive Note, Allen Gogarty, a Queens, New York man, used his musical talents to say thanks to a hospital staff that saved his life.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
