It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Molly Shannon and Ana de Armas are set to host Saturday Night Live next month. Shannon, a former cast member, will host on April 8 while de Armas will host for the first time on April 15.
On this episode of ChedHER: Melissia Hill, Founder and CEO of Ooshie, breaks down the challenges of growing a business, and the rise of Black women entrepreneurs; Sandra Velasquez, Founder of Nopalera, explains why she turned down investors on Shark Tank, and what she looks for in investors; Freada Kapor Klein, Founding Partner of Kapor Capital, talks about ways to close the equity gap; Ashley Tyrner, CEO and Founder of FarmboxRx, is this week's female founder spotlight of the week.
Actor Keanu Reeves joined Cheddar News this week to talk about the fourth sequel project its place in the franchise and how filming John Wick has impacted his life.
