It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Members of the Kappa League mentoring program at Wyandanch Memorial High School in Long Island, NY are preparing for an educational trip to Ghana. Principal Paul Sibblies is on a mission to enrich his students' lives to put some of them in touch with their roots. "When you invest in young people, then it's the greatest investment you can make," he said.
A group of 15 students recently graduated from SANYS U., a six-week program held by the Self Advocacy Association of New York State. The course helps people with disabilities to advocate on their own behalf, learning more about their rights, legislation and issues that matter most.
The minivan is turning 40 years old this year. While it made up just 1.8 percent of the car market in 2022, that number could begin to tick up, as more families increase interest in the car's advantages. Cheddar News' senior reporter Michelle Castillo takes a deeper look at the minivan's lineage.
