It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Talk show host Jerry Springer speaks in New York on April 15, 2010. Springer, the former Cincinnati mayor and news anchor whose namesake TV show unleashed strippers, homewreckers and skinheads to brawl and spew obscenities on weekday afternoons, has died. He was 79. A family spokesperson died Thursday at home in suburban Chicago. (AP Photo/Richard Drew, File)
Kenan Thompson is now the longest-serving cast member in the history of Saturday Night Live, starting his tenure back in 2003. The actor and comedian talked about the show, the upcoming Good Burger sequel, and his efforts to recruit and develop young talent around the country through his organization YoungStars 360.
