It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee. Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time." Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."

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Shannon's Summer Staycation: Best Boat Share Options
Cheddar's own Shannon LaNier is taking a staycation, and all week he'll be trying out different summer activities in New York and the surrounding area that will hopefully serve as an inspiration no matter where you live.  On Monday, Shannon traveled to Huntington, New York to get a taste of the boating life. He spoke with Maggie Maskery, head of public relations for Discover Boating, about some of the best boat share options.
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