It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee. Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time." Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."

Share:
More In Culture
Shannon's Summer Staycation: How to Create a Backyard Water Park
All week long, Cheddar's own Shannon Lanier is giving you ideas on how to have fun without going too far from home. In this segment, he's creating a water park in his backyard and speaking with Jackie Cucco, senior editor at The Toy Insider, about some of the best products out there to make this a reality. 
Iconic Movie Props Up for Auction
Over 1,400 props from classic movies like Star Wars, Shawshank Redemption and Gladiator will be up for auction next month in what experts say will be one of the largest memorabilia auctions in the world.
Tributes to Pop Star Tina Turner Pour in After Death at 83
Tina Turner, the unstoppable singer and stage performer who teamed with husband Ike Turner for a dynamic run of hit records and live shows in the 1960s and ‘70s and survived her horrifying marriage to triumph in middle age with the chart-topping "What's Love Got to Do With It," has died at 83.
Load More