As VC funds shovel money into start-ups, they have noticeably stayed away from Juul, even as it exploded in growth and catapulted to become the most valuable vape brand. Erin Griffith, correspondent for the New York Times, said investors appear to be taking a moral stand, even as they simultaneously invest in other nicotine-delivery products.
For full interview [click here](https://cheddar.com/videos/silicon-valley-shuns-juul-supports-nicotine-elsewhere).
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.