Fortnite Battle Royale is taking over not just the gaming world but also popular culture. It has now become such a phenomenon that even rapper Drake jumped on the bandwagon earlier this month.
The game essentially drops 100 players onto an island where they compete against each other until there’s just one left standing. It’s free to play, but in-app purchases hit $103 million in February, quite a testament to its insane popularity.
So why’s is it doing so well?
According to Brandon Davis, Special Assignment Producer at ComicBook.com, the appeal lies in the fact that “it’s like the Hunger Games.”
“It’s a lot of things that you can compare it to that you’re familiar with.” Plus, “it’s easy to get a grip on.”
Janet Rose, known on Twitch as “xChocobars,” is one of the lucky few who’ve won a game of Fortnite. She says it is “really fast-paced.” But even she doesn’t exactly know what’s behind the hype.
“I’m still figuring out why I like it so much compared to other games.”
The price of popularity is the heavy lift for the tech behind the scenes. Fortnite servers have gone down as they struggled to keep up with intense traffic.
“Those types of things tend to happen while this game is so popular,” said Davis.
For the full interview, [click here](https://cheddar.com/videos/no-fake-love-for-fortnite).
Breaking down the good, the bad, and the new in business on Monday, June 13, 2022, with JP Morgan's bullish Apple take, EV startup Electric Last Mile Solutions planning to declare bankruptcy, and Amazon getting ready to roll out its new drone delivery service in California.
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Bitcoin's price has fallen below $24,000, its lowest level since December 2020. Matt Hougan, CIO at Bitwise Asset Management, joined Cheddar News to discuss the future of crypto amid the latest high-profile point of concern, the halting of withdrawals at Celsius Network. "Last month we saw Luna collapse. This month we're seeing Celsius possibly collapsing," he said. "So this stress test is finding weaknesses in the crypto ecosystem and it will continue until we get to a strong foundation from which crypto can recover."
An analyst at JP Morgan is predicting massive future growth for Apple in its music and gaming divisions — to the tune of more than $8 billion in revenue by 2025. Cheddar News anchors Kristen Scholer and Hena Doba discuss the glowing forecast for the tech giant.
U.S. stocks closed Thursday at their lowest levels of the trading day, as investors continue to eye inflation ahead of the May CPI report out Friday. Art Hogan, Chief Market Strategist for National Holdings, joins Cheddar News' Closing Bell to discuss.