*By Jacqueline Corba*
The two designers at the helm of Badgley Mischka said retail start-up [Rent the Runway](https://cheddar.com/videos/rent-the-runway-raises-millions-in-vc-funding) is a "gateway" for the next generation of shoppers to discover their brand.
The consumer "gets a good experience from them, and then she gets introduced to the brand and she matures, gets a little more income and then she can afford to buy the clothes," James Mischka said Tuesday in an interview on Cheddar.
"Rent the Runway's buying power is phenomenal," Mark Badgley told Cheddar Tuesday. "Their buys are bigger than most of the major department stores today."
Badgley said this is a testament to the growth of the start-up, which was most recently valued at nearly [$800 million] (https://www.recode.net/2018/3/9/17099908/rent-the-runway-alibaba-jack-ma-joe-tsai-blue-pool-capital-invest-valuation-women-clothing-apparel).
The duo is also looking to tap into the next generation of their customers with the expansion of the company's lifestyle products, which will incorporate its signature sparkle.
"There's a thread of glamour in everything we do," Badgley said.
The label ー once known for its $10,000 red-carpet gowns worn by Beyoncé, Oprah Winfrey, Madonna, and Kate Winslet ーis now adding housewares, shoes, and jewelry to its lineup of products.
In Mischka's view, the label has changed its conception of fashion and remade the pieces for real shoppers, not just industry insiders.
"We've really learned that you can't sit in New York and just be in an ivory tower and just design for what you think to be a fashionable thing," he said.
"We looked at the past 30 years of Badgley Mischka and what our customers have said to us over the past 30 years and try to answer all their questions or all their needs," he added.
Badgley Mischka recently debuted its Spring 2019 line [on the runway](https://www.badgleymischka.com/live-runway-show.asp) at New York Fashion Week. The collection, set at a garden party, was a fantastical ode to "Alice in Wonderland."
For full interview [click here](https://cheddar.com/videos/the-design-duo-behind-badgley-mischka-celebrate-30-years).
It was 'game on' for sports bettors in the state of New York, as mobile betting kicked off on four major betting operating platforms Saturday. This comes at an exciting time for sports fans with some of the biggest NFL games of the season right around the corner. Cam Rogers - Host of Lock It In with Cam Rogers, Betting Analyst at the Bleav Podcast Network joined Cheddar's Opening Bell to discuss.
The United States purchased over 600,000 doses of a monoclonal antibody treatment from Glaxosmithkline and Vir Biotechnology, bringing the total worldwide doses purchased to 1.7 million. This comes as the country attempts to ramp up treatment options as cases of the omicron variant continue to surge. Dr. Asha Shah, Director of Infectious Diseases at Stamford Health joined Cheddar's Opening Bell to discuss.
Former wide receiver for the New York Giants, Victor Cruz has partnered with Krystal Restaurants, a popular burger chain in the South, to bring the franchise to his home state of New Jersey. Cruz and Alice Crowder, CMO of Krystal Restaurants, joined Cheddar's Opening Bell to discuss the venture. The five new locations will be known as "Victor Cruz's Krystal," decked out with memorabilia from his football career, with the former player explaining how "hands-on" he plans on being. "You never know, OK? You might walk in and Victor Cruz will be flipping a burger back there, and you might be getting it directly from the source," he said.
Max Bichsel, vice president at Gambling.com Group joins Cheddar News to talk about the growing sports betting industry, New York legalizing mobile betting, and 2022 predictions for the sector.
Cody Roark, NFL analyst at Pro Football Network joins Cheddar News to talk about NFL playoff predictions and which teams have a shot at the Super Bowl.
Mario Stefanidis, Vice President of Research at Roundhill Investments, joined Wake Up With Cheddar to break down the implications of the Take-Two deal to purchase Zynga, as the gaming giant looks to become a major player in mobile gaming.
Covid cases have started to spike again across the nation, and this time they seem to be hitting some of our youngest and most vulnerable - school-aged children. School districts across the nation - including the country's largest public school system in New York City- are all grappling with what to do as teachers and students alike continue to miss school in droves.
Katie Honan, reporter for the New York City-based non profit news organization, The City explains how educational leaders across the country are handling covid demands from both teachers and parents alike.
For the first time since September, Bitcoin fell below $40,000 early Monday. The currency's average short-term price has now dipped below its average long-term price, which is known by a rather dramatic term, a death cross. According to analysts, the indicator appears to be a result of mounting concerns of faster liquidity withdrawal by the US Federal Reserve. The crypto slump also follows a week of rough trading for equities overall. CEO Snickerdoodle Labs and Co-Founder of the Stanford Future of Digital Currency Initiative, Jonathan Padilla, joined Cheddar to discuss more.
Throughout this pandemic, we witnessed a mass exodus of women in particular, from the workforce. A number of women say an increase in home and child care responsibilities forced them to make a decision they never thought they would; to simply quit their jobs. Many others had the decision made for them and were laid off. In fact, we did a LinkedIn poll today where 29 percent of women said their careers took a back seat. Reporting Fellow at Type Media Center and Author of "Work Won't Love You Back" Sarah Jaffe, joined Cheddar to discuss more.
David Bowie's entire catalog of songs has officially been sold to Warner Music Group by his estate for an estimated $250 million. This means the group now has the full rights to almost all of David Bowie's recordings. But Bowie, just the latest music mega deal. Just last month, Bruce Springsteen sold his entire catalog to Sony Music Entertainment at what in fact maybe be the biggest transaction ever for a single artist's body of work. In addition, John Legend also cashed in by selling rights to his songs from 2004 to early last year. Culture Correspondent at NPR, Anastasia Tsioulcas, joined Cheddar to discuss more.
