*By Jacqueline Corba*
The two designers at the helm of Badgley Mischka said retail start-up [Rent the Runway](https://cheddar.com/videos/rent-the-runway-raises-millions-in-vc-funding) is a "gateway" for the next generation of shoppers to discover their brand.
The consumer "gets a good experience from them, and then she gets introduced to the brand and she matures, gets a little more income and then she can afford to buy the clothes," James Mischka said Tuesday in an interview on Cheddar.
"Rent the Runway's buying power is phenomenal," Mark Badgley told Cheddar Tuesday. "Their buys are bigger than most of the major department stores today."
Badgley said this is a testament to the growth of the start-up, which was most recently valued at nearly [$800 million] (https://www.recode.net/2018/3/9/17099908/rent-the-runway-alibaba-jack-ma-joe-tsai-blue-pool-capital-invest-valuation-women-clothing-apparel).
The duo is also looking to tap into the next generation of their customers with the expansion of the company's lifestyle products, which will incorporate its signature sparkle.
"There's a thread of glamour in everything we do," Badgley said.
The label ー once known for its $10,000 red-carpet gowns worn by Beyoncé, Oprah Winfrey, Madonna, and Kate Winslet ーis now adding housewares, shoes, and jewelry to its lineup of products.
In Mischka's view, the label has changed its conception of fashion and remade the pieces for real shoppers, not just industry insiders.
"We've really learned that you can't sit in New York and just be in an ivory tower and just design for what you think to be a fashionable thing," he said.
"We looked at the past 30 years of Badgley Mischka and what our customers have said to us over the past 30 years and try to answer all their questions or all their needs," he added.
Badgley Mischka recently debuted its Spring 2019 line [on the runway](https://www.badgleymischka.com/live-runway-show.asp) at New York Fashion Week. The collection, set at a garden party, was a fantastical ode to "Alice in Wonderland."
For full interview [click here](https://cheddar.com/videos/the-design-duo-behind-badgley-mischka-celebrate-30-years).
The Super Bowl is just 48 hours away and things are definitely heating up in the social media space, especially on Twitter. Fans across the country are quickly engaging in color commentary as they call it, and actively sharing their views on who's expected to take the big win, which players they are looking forward to seeing. Senior Sports Partner Manager at Twitter, David Herman, joined Cheddar to discuss more.
Director and producer Ivan Reitman passed away over the weekend at the age of 75. The filmmaker was the mastermind behind some of America's favorite films such as "Ghostbusters". Reitman’s family released a statement explaining how they are comforted by the lives he has touched through his films.
The 21st Annual Food Network and Cooking Channel South Beach Wine & Food Festival (SOBEWFF), is returning to Miami on February 24 with proceeds to benefit the future leaders of the hospitality industry. Lee Schrager, the founder and director of the festival, and Food Network star Jeff Mauro joined Cheddar News to discuss what ticket holders can expect, how the festival benefits students, and how Mauro will be paying tribute to fellow food celebrity, Guy Fieri, by hosting a charity auction dinner. "I mean there's nobody bigger, nobody more magnetic right now in the food space than Guy," Maura said. "I mean the guy had a Super Bowl commercial on last night. That's a dream of mine, so I'm one step closer there just by doing a tight 20 minutes at his tribute dinner."
Jeff Softley, direct to consumer president at Experian, joins Cheddar News to discuss what it means to be credit invisible, how big of an issue this is in the U.S., and what resources are out there to bridge this gap.
Sēkr, a mobile app that aims to improve and digitize the outdoor travel experience, announced this week that it raised a $2.25 million seed round. In the Sēkr app, users can get access to more than 50,000 campsites throughout the U.S. including the nation's largest database of free campsites. The company is saying it is on a mission to make every step of the planning experience for outdoor travel easier, safer, and more social. Breanne Acio, co-founder and CEO of Sēkr, and Jess Shisler, co-founder and COO, joined Cheddar News' Closing Bell to discuss.
