*By Jacqueline Corba*
The two designers at the helm of Badgley Mischka said retail start-up [Rent the Runway](https://cheddar.com/videos/rent-the-runway-raises-millions-in-vc-funding) is a "gateway" for the next generation of shoppers to discover their brand.
The consumer "gets a good experience from them, and then she gets introduced to the brand and she matures, gets a little more income and then she can afford to buy the clothes," James Mischka said Tuesday in an interview on Cheddar.
"Rent the Runway's buying power is phenomenal," Mark Badgley told Cheddar Tuesday. "Their buys are bigger than most of the major department stores today."
Badgley said this is a testament to the growth of the start-up, which was most recently valued at nearly [$800 million] (https://www.recode.net/2018/3/9/17099908/rent-the-runway-alibaba-jack-ma-joe-tsai-blue-pool-capital-invest-valuation-women-clothing-apparel).
The duo is also looking to tap into the next generation of their customers with the expansion of the company's lifestyle products, which will incorporate its signature sparkle.
"There's a thread of glamour in everything we do," Badgley said.
The label ー once known for its $10,000 red-carpet gowns worn by Beyoncé, Oprah Winfrey, Madonna, and Kate Winslet ーis now adding housewares, shoes, and jewelry to its lineup of products.
In Mischka's view, the label has changed its conception of fashion and remade the pieces for real shoppers, not just industry insiders.
"We've really learned that you can't sit in New York and just be in an ivory tower and just design for what you think to be a fashionable thing," he said.
"We looked at the past 30 years of Badgley Mischka and what our customers have said to us over the past 30 years and try to answer all their questions or all their needs," he added.
Badgley Mischka recently debuted its Spring 2019 line [on the runway](https://www.badgleymischka.com/live-runway-show.asp) at New York Fashion Week. The collection, set at a garden party, was a fantastical ode to "Alice in Wonderland."
For full interview [click here](https://cheddar.com/videos/the-design-duo-behind-badgley-mischka-celebrate-30-years).
Sheila Goffe, VP of Government Relations of the American Kennel Club, joins Cheddar Reveals to discuss the efficacy of police, military, and other working dogs, and how they're trained.
On this episode of Cheddar Reveals, Sheila Goffe, VP of Government Relations of the American Kennel Club, discusses the efficacy of police, military, and other working dogs, and how they're trained. Paul Mundell, Executive Director of the American Service Dog Access Coalition, breaks down why emotional support, therapy, and service dogs are important; Cheddar gets a look at Curiosity Stream's 'Secrets of a Dog's Nose.'
On this episode of ChedHER; Amanda Carlson Phillips, Senior Vice President of Exos' performance team, breaks down how wellness programs can fight burnout; Deena LaMarque Piquion, Chief Marketing Officer at Xerox, explains why and how women should stop saying 'sorry' so often;
Marylyn Harris, President of Harrland Healthcare Consulting, talks about how her experience in the military prepared her for a cybersecurity career, and how she's paving the way for women of color in the industry.
On this episode of Cheddar Innovates: Atom Limbs CEO breaks down how the Atom Touch prosthetic is different from other prosthetics on the market; CEO & Chief Scientific Officer of MyMD explains how the MYMD-1 is on track to be the first FDA-approved drug to treat aging and age-related diseases; A look at Curiosity Stream's 'The Future of Warfare.'
On this episode of Cheddar Reveals Clay Routledge, Professor of Business and author of "Nostalgia: A Psychological Resource", discusses the psychology of nostalgia: why we have it, and why it may be good for our mental health; Patrick Metzger, Writer and Technologist, breaks down how nostalgia has influenced pop culture, why it remains in a trend loop for every generation, and why that trend is likely never going to end; Cheddar gets a look at Curiosity Stream's 'The Year That Rocked the World.'
On this episode of ChedHER: CEO of The Lactation Network breaks down how they are expanding access to lactation support for families nationwide; CEO of Vanta explains the importance of a security team for startups; Midwest Divison Area Manager at JPMorgan Chase discusses the perks of having a business mentor.
On this episode of ChedHER we hear from the CEO of Incredible Health on how she's breaking the bias this women's history month, a bestselling author gives us tips on how to create new post-pandemic habits, and we learn just how critical a business consultant can be.
On this episode of 'Cheddar Innovates': Creator of Animal Flow discusses the benefits to this unique type of workout that's rising in popularity; CEO of Vinylly breaks down how the app takes your streaming music data and some personal questions to find your next love match; A look at Curiosity Stream's 'Secrets of the Universe.'
Activism is growing around the country in response to school boards banning books from shelves that focus on sexuality, gender, identity, or race. Jen Cousins, co-founder of The Florida Freedom to Read Project, joins Cheddar News to discuss.
