*By Jacqueline Corba*
The two designers at the helm of Badgley Mischka said retail start-up [Rent the Runway](https://cheddar.com/videos/rent-the-runway-raises-millions-in-vc-funding) is a "gateway" for the next generation of shoppers to discover their brand.
The consumer "gets a good experience from them, and then she gets introduced to the brand and she matures, gets a little more income and then she can afford to buy the clothes," James Mischka said Tuesday in an interview on Cheddar.
"Rent the Runway's buying power is phenomenal," Mark Badgley told Cheddar Tuesday. "Their buys are bigger than most of the major department stores today."
Badgley said this is a testament to the growth of the start-up, which was most recently valued at nearly [$800 million] (https://www.recode.net/2018/3/9/17099908/rent-the-runway-alibaba-jack-ma-joe-tsai-blue-pool-capital-invest-valuation-women-clothing-apparel).
The duo is also looking to tap into the next generation of their customers with the expansion of the company's lifestyle products, which will incorporate its signature sparkle.
"There's a thread of glamour in everything we do," Badgley said.
The label ー once known for its $10,000 red-carpet gowns worn by Beyoncé, Oprah Winfrey, Madonna, and Kate Winslet ーis now adding housewares, shoes, and jewelry to its lineup of products.
In Mischka's view, the label has changed its conception of fashion and remade the pieces for real shoppers, not just industry insiders.
"We've really learned that you can't sit in New York and just be in an ivory tower and just design for what you think to be a fashionable thing," he said.
"We looked at the past 30 years of Badgley Mischka and what our customers have said to us over the past 30 years and try to answer all their questions or all their needs," he added.
Badgley Mischka recently debuted its Spring 2019 line [on the runway](https://www.badgleymischka.com/live-runway-show.asp) at New York Fashion Week. The collection, set at a garden party, was a fantastical ode to "Alice in Wonderland."
For full interview [click here](https://cheddar.com/videos/the-design-duo-behind-badgley-mischka-celebrate-30-years).
Catching you up on the entertainment headlines of the day with Justin Timberlake selling his entire musical catalog to IP management firm Hipgnosis, Ellen DeGeneres airing the final episode of her show, Alanis Morissette making a guest appearance on Olivia Rodrigo’s ‘Sour’ tour, and more.
Cheddar recently teamed up with Amazon Bestseller Jamie Hopkins to explore the term 'Rewirement' while highlighting those who didn't let retirement be the end of their journey... Instead, they used it as a new beginning.
Today, Jamie is speaking with Linda Lombri, a former home economist and marketing executive, and Virginia Cornue, a former cultural anthropologist. For them, retirement didn't mean stopping work--it meant re-inventing themselves and living out their dreams of becoming mystery authors, even though neither had written fiction before. Together, Linda and Virginia began an e-book series, the Sandra Troux Mysteries.
Brightseed Co-Founder Sofia Elizondo breaks down what plant bioactives are, and how they're using the latest technology to study human's biological connections with plants.
On this episode of Cheddar Innovates: Brightseed Co-Founder breaks down what plant bioactives are, and how they're using the latest technology to study human's biological connections with plants; Esper Bionics CEO breaks down how they re creating a mind-controlled bionic hand that guest smarter the more you use it; Cheddar gets a look at Curiosity Stream's 'Capturing A Black Hole In Our Milky Way.'
The number of births in the U.S. increased last year for the first time in seven years. According to a new federal report, about 3.6 million babies were born in 2021, only about a 1% increase from 2020. Ted Rossman, a senior industry analyst for creditcards.com, joined Cheddar's Opening Bell to discuss why the pandemic baby boom was more like a baby bust, and how to raise kids while on a tight budget.
Following the mass shooting at the Robb Elementary School in Uvalde, Texas, that left 19 children and two adults dead, the debate over gun control has been reignited. While studies have shows most Americans agree on some additional regulations, there hasn't been much legislative traction even as gun violence worsens in the country. Brian Lemek, the executive director of Defend The Vote and the former executive director at Brady PAC for gun control, joined Cheddar to discuss reform efforts. "The lawmakers that we have aren't passing these at the federal level," he said. "That's the problem. We have the wrong people in charge."
The crypto industry is still reeling from Terra's recent crash. The company's blockchain was temporarily halted earlier this month after the collapse of its cryptocurrency Luna (LUNA) and its stablecoin TerraUSD (UST), which led to almost $45 billion being wiped from the tokens' market caps within a week. Now, many are left wondering what Terra's struggles mean for the broader crypto market. Reeve Collins, CEO of the NFT platform BLOCKv, joins Cheddar News' Closing Bell from Davos 2022 to discuss.
China's largest ride-hailing company will no longer be listed on the world's largest stock exchange. Didi shareholders voted on Monday to delist from the New York Stock Exchange, less than a year after launching a $4.4 billion IPO with the most significant U.S. share offering by a Chinese company since Alibaba debuted in 2014. Since going public in June of last year, around $70 billion has been wiped from Didi's market value and shares of the company have dropped nearly 90%. Now, Didi is expected to begin preparations to list in Hong Kong. Kevin T. Carter, founder and Chief Investment Officer of EMQQ Global, joins Cheddar News' Closing Bell to discuss.
