First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Matt Faubion, Wealth Manager and Investment Adviser at Faubion Wealth Management, joins Cheddar to break down the pros and cons to gifting and receiving investments, like stock or cryptocurrency, as a gift this holiday season.
President Joe Biden is expected to meet with his COVID-19 response team as the omicron variant continues to surge across the country. Experts say Delta is driving this surge but Dr. Anthony Fauci says Omicron will take over. Emergency physician Dr. Daniel Fagbuyi joins Cheddar News to discuss.
Trip.com is now adding Hopper's price freeze feature for its users. The feature will help travelers save money by protecting them from pricing volatility when booking their next trip. The company is the first online travel agency to partner with Hopper's B2B initiative, Hopper Cloud. Dakota Smith, chief strategy officer at Hopper, joins Cheddar News to walk us through the feature and how the company is addressing Omicorn concerns.
'Spider-Man: No Way Home' caught moviegoers in its web this weekend at the box office. The film premiered at $260 million in U.S. ticket sales, making it the second-best domestic debut of all time and the biggest opening since the pandemic began. Shawn Robbins, chief analyst at BoxofficePro.com, joins Cheddar News to discuss the film's success.
Spider-Man is hoping to come to the rescue of movie theaters as they struggle to recover from the pandemic. "Spider-Man: No Way Home" starring Tom Holland is officially out in theaters and is expected to generate a whopping $150 million in its box office debut. Sean O'Connell, managing editor of CinemaBlend, joined Cheddar to discuss his expectations for the new Marvel movie, and what the entertainment industry is doing to prepare for a potential winter surge in COVID cases.
With the resurgence in COVID cases and the uncertainty of the Omicron variant, many companies, like Apple, Ford, Google, and countless others, are delaying their return-to-office dates. This means employees will continue to work from home full time or continue a hybrid approach, which can cause some challenges. Executive coach Stefania Romeo joined Cheddar to discuss how companies can best manage the difficulties of hybrid work.
Rebecca Minkoff is launching a new initiative through her non-profit, Female Founder Collective. A former Wall Street analyst and financial strategist will be coaching new founders to focus on their financial transformation, from getting their business financially organized to uncovering opportunities to increase revenue. The renowned founder and fashion designer joined Cheddar to discuss this new program and the advice she gives to female founders hoping to get their business off the ground.
Carlo's joined by a quarantining Baker to discuss the headlines from the weekend as Omicron spreads like wildfire, Manchin kills Biden's signature bill and Spider-Man throws a lifeline to the box office.
Travis Clark, senior media reporter at Insider, joined 'Wake Up With Cheddar' to break down the $253 million domestic opening for the new Marvel movie. This also marked the third-largest global opening of all time, earning $587 million worldwide, even though it wasn't released in China, which is a major market for moviegoers.
