First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
The Peacock reboot of the beloved Will Smith sitcom "The Fresh Prince of Bel-Air," simply re-titled as "Bel-Air," takes a different, dramatic approach compared to the '90s comedy. Actor Cassandra Freeman joined Cheddar News to discuss bringing a revamped Aunt Viv to life with the updated backdrop in mind. "When I first heard about it I just thought why would anyone want to mess with a classic? It's a classic for a reason," she said. "And then after a year I finally saw the trailer that Morgan Cooper, our creator made and it was amazing."
February 20 marks what would have been Kurt Cobain’s 55th birthday, and NFT gateway Pop Legendz will be offering up a collection of rare images from a 1991 Nirvana show in Philadelphia that took places days before their monster hit album "Nevermind" was to be released. Faith West, the founder of Pop Legendz, music journalist, and the photographer who captured it on film joined Cheddar News to talk about the historic event and the NFT sales where half the proceeds will go to charities like the Trevor Project and GRID Alternatives. “I showed up at a small club, 150 people, not quite know what to expect, brought my camera, and halfway through the show I knew music history was being made," West said of the iconic evening.
In a thrilling overtime finish, 23-year old NASCAR driver Austin Cindric clinched the 64th annual Daytona 500 win. Narrowly beating out legendary race car driver Bubba Wallace, Cindric earned his very first NASCAR cup series victory, and became the second youngest driver to win The Great American Race. Daytona 500 Champ Austin Cindric joined Cheddar's Opening Bell to discuss his historic victory.
More than two years into the pandemic, Americans are ready to go out and splurge. With Covid cases falling and restrictions rolling back, many companies are seeing a surge in demand for everything from hotels to restaurants to sports games. Lindsey Roeschke, travel & hospitality analyst at Morning Consult, joined Cheddar's Opening Bell to discuss trends going on in the industries right now.
To combat slumping ratings, the Academy Awards are undergoing a radical slimming down, with eight awards to be presented off-air during next month’s telecast.
Two Blackhawk helicopters crashed near a Utah ski resort Tuesday morning, forcing the closures on part of the mountain but leaving no crew members seriously hurt.
Equip is a virtual treatment platform for eating disorders, and recently raised $58 million in a Series B round led by The Chernin Group. The company aims to revolutionize treatment for eating disorders by delivering virtual care teams and clinical expertise directly to families' homes. Equip says the need for its platform has only been exacerbated by the COVID-19 pandemic. The National Eating Disorder Association's helpline has had a 107% increase in contacts since the start of the pandemic. Kristina Saffran, CEO and co-founder of Equip, joins Cheddar News' Closing Bell to discuss.
U.S. stocks ended today's session sharply lower on the heels of rising geopolitical tensions between Russia and Ukraine. Melissa Brown, Managing Director of Applied Research at Qontigo, joins Cheddar News' Closing Bell to discuss.
Tonga's main internet connection to the rest of the world has finally been restored more than five weeks after a huge volcanic eruption and tsunami severed a crucial undersea cable.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature athlete and activist Colin Kaepernick.
