First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
This June marks the 25th anniversary of the infamous 1997 "Bite Fight”, the iconic boxing rematch between Mike Tyson and Evander Holyfield when Tyson shockingly bit a piece of his opponent’s ear off. As a macabre tribute to the incident, the boxing legend’s line of cannabis products, Tyson 2.0, has released “Mike Bites", edibles in the shape of an ear complete with a bite mark. Tyson, the chief brand officer and co-founder, along with CEO Adam Wilks joined Cheddar News to talk about the unique gummies. "I just think this is just me owning what I did. I'm owning my responsibility. I've done that. That was pretty bad at the time, but I turned it over to make it pretty good," the former heavyweight champion said.
Donna Letier, CEO and Co-Founder of Gardenuity, joins Cheddar Innovates to discuss how gardening can improve your wellbeing, and why businesses are using this as a way to keep employees happy.
U.S. Figure Skating Hall of Famer and former Olympian Nancy Kerrigan spoke to Cheddar News about joining Ice Dreams, a national skating tour that connects legends of the sport with its next generation. Kerrigan spoke of the lessons she learned from the sport and how grateful she is for the opportunity to give something back. “I mean skating has taught me some of the greatest things in in my life," she said. "You know, you fall down, things get hard, but you get back up and you keep on trying. And if you're performing and doing something you love, I think you would actually do even better.”
Cheddar's Michelle Castillo reports on the activations for the streaming wars between HBO Max, Prime Video, Disney+, and Paramount+ from South by Southwest 2022 — and returns with a souvenir.
The White House launches covid.gov, Meta is spreading rumors about TikTok, and Disney's got the hottest Easter drink - for adults only. Here is all the news you Need2Know for Thursday, March 31, 2022.
After two years of living in the pandemic, people are gearing up to travel for their summer vacations in 2022. Leigh Barnes, the chief customer officer for adventure tours company Intrepid Travel, joined Cheddar News to talk about the year’s top travel destinations and tips on how to prepare. Regarding COVID restrictions, Barnes discussed needing to do your own research to make sure you should be hitting a destination at all. "I think that the last thing is, making sure that where you're going is, the communities want you there. Because I think one of the things that we're seeing from possibly a Western lens is vaccine equity," he said. "We've got high vaccine rates across a lot of the Western nations. They may not have that same COVID normal that we're experiencing. So you've got to look for places that do want tourists to come in or ways that we can support vaccine equity."
If you have a minute, Protégé thinks it might be enough to get your talent noticed by stars and industry movers like DJ Khaled. Jackson Jhin, co-founder and CEO of the platform, talked to Cheddar about how the services might better democratize access to performing arts like music and acting. "You have 60 seconds to send a video to the best experts in each industry and send it to people who otherwise would have been inaccessible," he noted. For a wide-ranging fee, applicants can submit their work to garner feedback from folks like Jason Alexander or Scooter Braun — with a money-back guarantee, according to Jhin.
Jason Nichols, senior lecturer at the University of Maryland's African American Studies Department, joins Cheddar News to discuss the racial implications of Will Smith's slap at the Academy Awards.
