First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Cristina Lynch, Founder and CEO of Mi Golondrina, joins ChedHER to discuss how she's empowering over 600 artisans from Mexico, what inspired her brand, and advice for female entrepreneurs.
Erin Longin, General Manager of the Run/Train Business Unit at Puma, joins ChedHER to discuss how Puma is approaching a hybrid work model, and ways to empower women in the workplace.
Rachel Blank, Founder and CEO at Allara Health, joins ChedHER to discuss how she's creating a platform for women with Polycystic Ovary Syndrome or PCOS, and how to break down gaps in women's healthcare.
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Tia Mowry, the actor, author, and star of the Netflix sitcom "Family Reunion,” joined Cheddar News to talk about the show's final season, her partnership with Kelley Blue Book to share the top-rated family-friendly cars of 2022, and even TikTok. "I posted a video of just all of the different cast members on the show. I'm a huge Tiktok fan. So we did kind of this infamous Tiktok dance," she said. "We are just having a ball, lots of laughter, lots of fun, and there are incredible stories this year. So I cannot wait for people to see the show."
Sony is leveling up its subscription service, PlayStation Plus this week, a combination of its earlier options into a tiered plan offering options to play streaming and mostly older titles instead of day-and-date new games like those offered by rival Microsoft on its Gamepass service. Colette Bennett, a senior reporter at TheStreet and the host of the podcast "Colette & Matt Have Entered the Chat," joined Cheddar News to talk about the backlash from gamers. I would say maybe like it's like a six. I'm happy to see older, stony games and have access to them, but I really would have preferred to be able to stream brand-new games. "Gamers are pretty upset that Sony is kind of repackaging the stuff that's been around more or less for years and trying to make it look new," she said. "You know, the Netflix subscription-like model is so appealing."
The most popular and most valuable cryptocurrency is also the least eco-friendly - data shows that Bitcoin mining generates the same amount of carbon emissions as the entire country of Thailand. According to nonprofit Fair Planet, 96 million tons of carbon dioxide emissions come from Bitcoin mining every year. Now, a consortium of climate activist groups is calling on the Bitcoin industry to cut its energy use by making changes to its software code. Michael Brune, former executive director of the Sierra Club, joins Cheddar News' Closing Bell to discuss.
A cannabis software startup is offering a first-of-its-kind perk for its employees - reimbursements for legal cannabis purchases. Jointly Better bills itself as an experience-based cannabis wellness tracker and product platform. In an attempt to attract top talent, the company will reimburse up to $150 a month for its workers' lawful cannabis purchases. David Kooi, co-founder and CEO of Jointly, joins Cheddar News' Closing Bell to discuss.
Actors Stephanie Hsu, Ke Huy Quan, and James Hong joined Cheddar News to discuss their new science fiction family drama, "Everything Everywhere All At Once," featuring a Chinese American family. "I really hope that people will come out of this film feeling a little bit of healing and also inspired to love the ones you're with a little bit harder in this very moment in this life right now," said Hsu. The film also stars Michelle Yeoh and Jamie Lee Curtis.
