First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
After a devastating mass shooting in Sacramento over the weekend that killed six people and wounded a dozen more, arguments about gun reform are also resurfacing. David Pucino, deputy chief counsel at Giffords Law Center to Prevent Gun Violence, joined Cheddar News to talk about efforts to curb gun violence such as community intervention programs — and the more that needs to be done by lawmakers. "One thing that would be really important is at the federal level closing the loopholes that allow for private sales to go forward without a background check," he noted.
Uber and Lyft drivers are cruising in Washington State, the first U.S. state to set an earnings standard for drivers for the ride-hailing companies. Governor Jay Inslee signed the new minimum pay standard into law Thursday, which also gives drivers access to perks like paid sick time and family medical leave. John Logan, Director of Labor and Employment Studies at San Francisco State University, joins Cheddar News' Closing Bell to discuss.
A new NFT network claims it is disrupting the art market, and is doing so by following in the footsteps of art legends Andy Warhol and Jean-Michel Basquiat. Tripsters says it is creating a new and revolutionary concept in the NFT space, by allowing users to combine two NFTs in order to create a new third NFT. Tripsters says the feature will be compatible with multiple NFT collections in the future, but the first Tripsters' airdrop will be compatible with the Bored Ape Yacht Club collection. Jayson Winer, co-founder of Tripsters, and Oskar Kowalski, a senior advisor for the startup, join Cheddar News' Closing Bell to discuss.
Mark Steber, chief tax information officer at Jackson Hewitt, joins Cheddar News to talk about what you need to know before filing your taxes this year.
Actor, author, and entrepreneur Jane Seymour joined Cheddar News to talk about her new mystery series Harry Wild, streaming in the U.S. exclusively on Acorn TV. "It's really a wonderful independent woman who's changing her life. You know, she's been an academic, and now she's using her academia to solve crimes," she said about the title character, who uses her knowledge as an English professor to help her solve crimes being investigated by her police detective son.
The metaverse may be the next big thing in the music world. Cheddar News’ Michelle Castillo sat down with Jon Vlassopulos, VP and head of music at Roblox, to discuss virtual concerts and more.
A 60-year-old man allegedly had himself vaccinated against COVID-19 dozens of times in Germany in order to sell forged vaccination cards with real vaccine batch numbers.
