First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
According to Mark Zuckerberg, a select number of creators in Meta's Horizon Worlds will now have the option to sell virtual assets and experiences they create to other players for a profit.
As of 2020, there were some 270 million registered vehicles in the United States, each one adorned with a mandatory license plate or two. And while plates appear standardized within states, when you zoom out to the whole country, the system get well, downright chaotic.
European plates vary by country, but look similar. While that’s certainly less visually interesting, it's a whole lot more effective. Back here in the States, our lack of license plate standardization can cause real headaches
The March consumer price index showed a 1.2 percent month-over-month increase and 8.5 percent increase from a year ago, which was the highest reading since 1981.
Police are looking for a U-Haul truck in connection to the Brooklyn subway shooting. At least 10 people were shot and seven others injured in the Tuesday morning shooting.
Putin's first face-to-face meeting with an EU leader in a while, Philadelphia is bringing back its mask mandate, and puppy fraud! Here is all the news you Need2Know for Tuesday, April 12, 2022.
As life inches toward a post-pandemic world, many people are trying to navigate how to transition from their work-from-home look to a new back-to-office style for the first time in two years. Dina Scherer, the owner of Modnitsa Styling, joined Cheddar News to provide some styling suggestions for those returning to the office. 'I do hear this from a lot of my clients that they just have no idea how to transition from sweat pants, athleisure, into a work office environment outfit that's both appropriate and comfortable,' she noted.
April is Alcohol Awareness Month, and while COVID-19 has not made it easy for people who deal with addiction, Marci Hopkins, the author of the upcoming "Chaos to Clarity: Seeing the Signs and Breaking the Cycles," joined Cheddar News to talk about ways people can break out of a bad cycle of bad habits. “Things that have helped me; move a muscle change a thought," she said. "If you start thinking about having that drink or whatever it is that you have turned to, get up. Move. That's really, really important," she said.
U.S. stocks saw a jump in the final hour of Thursday's session, and ultimately closed slightly higher for the day. Tim Pagliara, Chief Investment Officer of CapWealth, joined Cheddar News' Closing Bell to discuss. "The markets have had to digest a lot of action from the federal reserve this quarter and it's affecting everything from mortgage rates to how they value stocks," he said.
Herold Meyerson, Editor at Large of 'The American Prospect,' joined Closing Bell to discuss the recent uptick in unionization efforts across the U.S. and what it might mean for large corporations like Amazon and Starbucks, where workers are increasingly pushing to unionize.
