First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Bonnie Wright, who starred in the Harry Potter film series as Ginny Weasely, the youngest of the Weasely clan and Harry Potter’s love interest, is now an author and sustainability activist with her new book, "Go Gently: Actionable Steps to Nurture Yourself and the Planet," which focuses on how to change your habits to live a more sustainable lifestyle. Wright joined Cheddar News to discuss. "I wrote my book to really help to kind of bring the macro-scale system thinking down to our day-to-day life," she said. "They're actually tangible, quite resourceful, practical things that you can implement in your day-to-day life to just help you connect to these issues and just feel empowered when we feel pretty powerless within this situation."
Catching you up on what you need to know on April 19, 2022, with a federal judge voiding mask mandates on public transportation, updates from the Russia and Ukraine war, Mac Miller’s drug dealer sentenced for involvement in the rapper's death, and more.
The 1993 historical drama 'Schindler's List' tells the story of a Nazi party member who helped thousands of Polish Jewish refugees escape death during the Holocaust. Today, Ukrainians are living a very similar reality as Russia continues to invade, and refugees are fleeing for safety. Oliwia Dabrowska was three years old when she became an integral part of "Schindler's List." You'll remember her as "the little girl in the red coat" representing a symbol of hope. Today she's 32 years old living in Poland and once again representing hope for refugees. Dabrowska joins Cheddar News to discuss her experience and tell viewers how to help.
As TikTok grows in popularity, so does its ad revenue potential. Research firm Insider Intelligence forecasts the app's revenue will likely triple in 2022 to more than $11 billion, putting it past the sales of both Twitter and Snapchat combined. Cheddar News takes a closer look.
Snapchat has launched its first features to help users learn American Sign Language through its lenses and a game. The project was spearheaded by deaf and hard-of-hearing workers. Cheddar News was joined by Austin Vaday, software engineer at Snap, and his sign language interpreter, Jonathan Webb, to discuss the ASL Fingerspelling Lens and how the project came together. “We wanted to find a way to appropriately and properly educate the community so that folks can communicate with people like me using sign language," Vaday stated.
The new Netflix documentary "White Hot: The Rise & Fall of Abercrombie & Fitch" dives into how the once apparel retailer used an exclusionary business model, focusing on the "popular and cool kids," to thrive for years until its discriminatory culture and practices led to a consumer backlash. Anthony Ocampo, a professor of sociology at Cal Poly Pomona and former Abercrombie & Fitch employee, and Ben O’Keefe, a social change activist and head of diversity and impact production at Creator+, discussed the film and the retailer's rebranding in light of many allegations brought against it. "I got a job at Abercrombie & Fitch, and I worked there for a couple of weeks. But then when I went back to that same store after the academic year ended to get my job back, I was told by someone, I'm sorry, we can't rehire you because we already had too many Filipinos working at this store," Ocampo said.
Mona Shaikh, stand-up comedian and host of 'Minority Reportz,' joins Cheddar News to discuss her recent guest column in The Hollywood Reporter titled "Blame Louis C.K.'s Grammy Comeback on Comedy's Gatekeepers."
