First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
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Data from a Slack Future Forum survey shows employees returning full-time to the office are not thrilled with their experience. Sheela Subramanian, vice [resident of the Future Forum, joined Cheddar News to talk about how worker satisfaction is worsening in returning to the office compared to those workers with flexible schedules. "Employers need to actually empower their teams to create team level agreements and also skill their managers to better lead distributed teams because everybody's work is different," Subramanian noted.
UPSIDE foods, a company that makes cultivated meat products, recently raised $400 million in a Series C round.
UPSIDE says it's developing a way to grow real meat, poultry, and seafood, without the need to raise animals for human consumption. It's a process that gets the attention of some big-name backers, including Bill Gates and Richard Branson. Dr. Uma Valeti, Founder and CEO of UPSIDE Foods, joins Cheddar News' Closing Bell to discuss.
Samantha Tan, professional racing driver and team owner of Samantha Tan Racing, joins Cheddar News to talk the motorsport community, being an ambassador for the AAPI Victory Alliance, and her mental health.
Hosts of the new MTV ]show "Help! I'm in a Secret Relationship," recording artist Travis Mills and actor Rahne Jones, joined Cheddar News to talk about the new show and how sheds light on romantic partners who are keeping their other halves hidden away from other parts of their lives. "Travis and I go in and we investigate and figure out what is going on in hopes that we can sit the two parties down and have a resolution, a conversation, a productive conversation, in hopes that the relationships remain intact," said Jones. "But unfortunately that does not happen all the time, which is where, where the drama, where the drama comes." Mills added that “I honestly think that the pandemic gave people who want to hide their partner a really good excuse."
Once called the rent-forever generation, Millennials are bucking the trend. But just as they age into their prime home-buying years, they’ve run up against a red hot housing market exacerbated by the coronavirus pandemic. Cheddar News senior Reporter Chloe Aiello went to Hudson, N.Y., to learn more.
Every year on April 8th, we celebrate the deliciousness of empanadas for National Empanada Day! This time, Cheddar's News Wrap was joined by New York's own Empanada Mama to try some of interesting flavors.
The Biden administration is making changes to federal student loan programs, bringing more than 3.6 million people closer to debt forgiveness under the new rules, providing 40,000 with immediate debt cancellation, and allowing several thousand more with older loans to get some relief. Rob Franek, Editor-In-Chief of the Princeton Review, joined Cheddar News to break down how these changes might impact the lives of student loan borrowers and addresses some of the pushback against doing even more. "This is not a bankruptcy bailout of industries that are supporting the American economy," he said. These are for students right now who would otherwise be hobbled financially if they didn't experience some sort of forgiveness overall."
