First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
For the second weekend in a row. 'Dune' topped the box office closing out a lucrative October for movie sales. October was the highest-grossing box office month in the COVID-19 era. Mike Reyes, senior movie contributor at Cinemablend joins Cheddar News to talk about future box office predictions.
One Florida man has quickly gained the attention of 3 million followers for his funny way of interrupting viral videos with simple "fun facts". TikTok content creator Justin "Danger" Nunley, joined Cheddar to discuss more.
Eli and Peyton Manning's "Monday Night Football" telecast on ESPN2 has quickly gained attraction and has now become one of the most talked-about popular sportscasts this season. The show has now become a huge success. Sports Agent Anthony Tall joined Cheddar to discuss more.
In a recent ProPublica report, a number of former students and staff have called out Liberty University for bullying them after reporting sexual assaults. According to them, the evangelical university silenced them and often forced them to sign a document acknowledging the school's moral code called, "The Liberty Way". Essentially the code bares drinking alcohol and “being in any state of undress with a member of the opposite sex.” Abrams Reporting Fellow at ProPublica Hannah Dreyfus, joined Cheddar to break it all down.
Leaders around the world have come together to discuss plans to bring action towards the Paris Agreement along with solutions on how to solve the evolving climate change crisis at the COP26 Summit. President and CEO of Center for International Environmental Law Carroll Muffett, joined Cheddar to discuss more.
Carlo and Baker cover the big races to watch on this off-cycle Election Day, the concrete pledges starting to come out of COP26, Jeffrey Epstein keeps causing CEOs to lose their jobs, and Ryan Murphy's TV hit that wasn't.
The UN climate change conference kicked off on Sunday with about 120 world leaders and delegates gathering in Glasgow, Scotland this week, as experts continue to warn about the harms of heightened emissions and the effects on climate change. The topic of ESG investing is expected to be a top priority at the summit. Jefferies global head of ESG and sustainability research Aniket Shah joined Cheddar News' Closing Bell to discuss.
Gifted and talented education programs in schools throughout the United States are falling under greater scrutiny as the race and class divide in the programs remain wide. Marcia Gentry, a professor of educational studies and the director of the Gifted Education Research and Resource Institute at Purdue University, joined Cheddar to weigh in on if advanced tracking for students can also be equitable for lower income students and students of color.
