First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Jay-Z's Roc Nation is teaming up with The Reform Alliance to host a job fair at Madison Square Garden later this week. The event is aimed at helping disadvantaged people in NYC, including single parents and the formerly incarcerated, get jobs in the city. Participating companies include Zara, Amazon, Live Nation, VICE, and a slew of others. Dania Diaz, Managing Director, Roc Nation, joined Cheddar's Opening Bell to discuss what attendees can expect.
Cases of covid-19 are climbing in the Upper Midwest, Southwest, and parts of the Northeast. The seven-day national average is sitting at roughly 82,000 new cases which is an 11 percent jump from the week before. Dr. Amesh Adalja, Infectious Disease, Specialist, Sr. Scholar at Johns Hopkins Center for Health Security joined Cheddar's Opening Bell to discuss this recent uptick ahead of the holiday season.
Jill is joined by Baker Machado to talk all things infrastructure: where will the money go and who’s in charge? Plus, Sesame Street has its first Asian-American muppet. And a trailer for the trailer for Spiderman. Huh?
New York has always been home to some of the world’s tallest towers, but in the last 10 years the city has seen an influx of super skinny buildings towering over Central Park, built exclusively for the ultra-rich. With demand for luxury high-rise vistas being higher than ever, building developers are using every zoning opportunity they can to push height limits – and there’s one loophole that’s helping make that happen.
Ignacio Meyer, Executive Vice President of Music and Non-Scripted Entertainment at Univision, joins Cheddar News to preview the 22nd Annual Latin Grammy Awards.
Even prior to the pandemic, the United States had already been seeing a shortage of qualified teachers staffing its schools, but COVID-19 stress added to the burdens educators faced leading to burnout and early retirements. Steve M. Matthews, superintendent of the Novi Community School District in Michigan, joined Cheddar to discuss the lack of available teachers to keep kids educated. "I think the pandemic just exacerbated some of the issues and kind of pushed the momentum forward for a teacher shortage," he said.
According to ValuePenguin survey, 45% of insured Americans are considering health insurance changes during open enrollment. Derrick Kinney, Host of the 'Good Money' podcast, joins Cheddar to break down everything you need to know about open enrollment, and how inflation is having an impact on health insurance.
Ahsaki LaFrance-Chachere, Founder of Ah-Shí Beauty, joins Cheddar to discuss what inspired her to launch this beauty brand, how the brand is staying true to her tribe's culture and traditions, and what makes it stand out in the crowded beauty space.
All-Pro Baltimore Ravens offensive lineman Ronnie Stanley joins Cheddar News to discuss launching The Ronnie Stanley Foundation, whose mission is to improve the quality of life for rescue dogs, provide training that cultivates therapeutic properties, and match each rescue with an individual who has faced a challenge in life such as a chronic illness or emotional trauma.
