First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
President Biden is under some pressure from members of his own party over rising gas prices. Senate Majority Leader Chuck Schumer has called for the president to utilize oil reserves to lower gas prices ahead of the holiday season, as gas prices are currently at a seven-year high. Energy Workforce & Technology Council CEO Leslie Beyer joins Cheddar News' Closing Bell to discuss.
The Green Bay Packers are selling shares of their stock for just the sixth time in its 102-year history. The Packers are the only major professional sports team in the U.S. that is publicly owned and not-for-profit. Now, it is offering 300,000 shares at $300 apiece; however, fans who become shareholders will not have much power, as the Packers' stock is not technically a stock. Washington Post sports reporter Des Bieler joins Cheddar News' Closing Bell to discuss.
Authors Stuart O'Keeffe and Amy Phillips join Cheddar News to discuss their new cookbook, 'COOK IT, SPILL IT, THROW IT: The Not-So-Real Housewives Parody Cookbook.'
The men's brand Harry's is teaming up with Stop Soldier Suicide and Headstrong to help provide mental health support with a $500,000 financial commitment. The withdrawal of troops from Afghanistan triggered a range of mental health responses from veterans and active service members, as well as displaced refugees who are now acclimating to a new way of life. Maggie Hureau, Harry's head of social impact, joined Cheddar News to talk about the partnership and why Harry's chose to get involved in mental health care.
As the U.S. opens its borders to vaccinated international travelers after months of restrictions, the hospitality industry is preparing for a comeback. Radha Arora, President and Co-Chief Development Officer, Rosewood Hotel Group joined Cheddar's Opening Bell to discuss his outlook for the broader travel industry.
John Partilla, Screenvision Media CEO, discusses the biggest changes to the post-pandemic film industry and movie-going experience, what could bounce back, and changes are here to stay; Elaine Low, Senior Entertainment Business Reporter at Insider, breaks down how The Great Resignation is impacting the entertainment business, and what it means for competition among streaming platforms; Cheddar gets a look at Curiosity Stream's 'Before Hollywood.'
Elaine Low, Senior Entertainment Business Reporter at Insider, joins Cheddar Reveals to break down how The Great Resignation is impacting the entertainment business, and what it means for competition among streaming platforms.
John Partilla, Screenvision Media CEO, joins Cheddar Reveals to discuss the biggest changes to the post-pandemic film industry and movie-going experience, what could bounce back, and changes are here to stay.
