First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
If you're planning to host Thanksgiving dinner this year, be prepared to shell out more cash for your bird. Kristin Myers, Editor-in-Chief at The Balance, joined Cheddar to talk about the rising cost of food due to a number of factors like drought, inflation, and supply chain issues. She noted that families can expect to pay 21 percent more for their holiday meal compared to last year.
Jill and Carlo are back to cover the latest in the Rittenhouse trial, new information on the origins of Covid, return-to-office and more.
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Roundhill Investments is investing in the metaverse, and it wants consumers to as well. The firm launched a metaverse exchange-trade fund called Meta back in June - the first ETF in the U.S. targeting investments in the next era of the internet. The fund's launch came months before the company formerly known as Facebook changed its name to Meta Platforms. Since the launch of Roundhill Investments' Meta ETF, it has grown significantly, reaching $500 million in assets. Roundhill Investments Vice President Mario Stefanidis joined Cheddar News to discuss.
At the turn of the century, a group of female pop stars, actors, influencers began to dominate Hollywood in every conversation in the entertainment industry, whether it was Britney Spears, Paris Hilton, Lindsay Lohan, we watched their lives unfold in real-time, seemingly right in front of our eyes. But perhaps the most glaring example of the misogyny these women face came in 2004 when Justin Timberlake tugged at Janet Jackson's booster in the closing seconds of the Super Bowl 38 halftime show. Now 20 years later, that moment in history is being re-examined. Senior Reporter at Vox Constance Grady, joined Cheddar to discuss more.
Cognitive healthcare platform BrainCheck recently raised $10 million in a Series B round. The platform offers neurologists a new way to detect and care for brain disorders like Alzeheimer's, and brain injuries like concussions. BrainCheck CEO Yael Katz joined Cheddar News' Closing Bell to discuss.
'General Hospital' actor and activist Cassandra James joins Cheddar News to talk about recent transphobic comments made by her co-star Ingo Rademacher. She also discusses trans rights and the importance of having fair and accurate stories of trans lives portrayed in the media.
On this episode of Cheddar Innovates: Ice Barrel CEO breaks down the physical and mental health benefits to cold therapy training; Dishcraft CEO explains how its robotics is transforming the role of a dishwasher in restaurant kitchens; A look at Curiosity Stream's original series 'The Year That Rocked The World.'
Sting is the latest recording artist looking to unload his music catalog — for a staggering $250 million. Universal Music Group is said to be at the top of the list of suitors but the pop star's hits could still end up remaining with Sony.
Three-time Grammy Award winner Darius Rucker joins Cheddar News to discuss his new apparel line, NFL x Darius Rucker Collection by Fanatics, a new line of officially licensed NFL apparel inspired by Rucker’s love of music, football, and fashion.
