First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
On this episode of Cheddar Reveals, Yair Nechmad, Nayax CEO, discusses the future of cashless payments, and how cashless payments give retailers a competitive edge and allow merchants to scale business; Jason Thomas, Global CEO of Tappit, breaks down how the pandemic accelerated the transition to cash-free live events, and why that trend is here to stay; Cheddar gets a look at Curiosity Steam's 'Blockchain Revolution.'
With Thanksgiving two days away, the USDA is reminding hosts of the importance of food safety. Karen Hunter, Food Safety Expert, USDA, joined Cheddar's Opening Bell to discuss the best food handling and leftover tips ahead of the holiday.
With millions of Americans set to host Thanksgiving this year, shoppers can expect to pay more at grocery stores, with the price of a thanksgiving meal up 14% from last year. According to the USDA, the average price of an 8- to 16-pound frozen turkey is up 21% from a year ago. Jay Jandrain, CEO, Butterball, joined Cheddar’s Opening Bell to discuss how his company is being affected by supply chain challenges and rising prices.
Jill and Carlo are a bit delayed today on account of Carlo's internet not working. Better late than never, they discuss what we know about the suspect in the Christmas parade crash, closing arguments in the Arbery killing trial, and more.
If you’ve ever watched a show or movie where a character is unconscious for some reason - drowning, electrocution, stabbed in a knife fight - you probably know what to expect next. Some hero will come perform what looks like cardiopulmonary resuscitation (CPR) for a minute or two, perhaps in slow motion, and definitely with a dramatic musical score. And bing, bang, boom, the unconscious character miraculously comes back to life.
If you’ve ever suspected that this is a gross exaggeration of the efficacy of CPR, well, you’re right. But exactly how wrong Hollywood gets CPR is hilarious at best and downright dangerous at worst.
Brianna Wright, Senior Consumer Research Specialist at LendingTree, joins Cheddar to discuss how much Americans are expected to spend on Thanksgiving this year, and how millennials and gen-zers are taking over the holiday.
Special Olympics and WWE are announcing a three-year partnership extension of their global partnership to help create inclusion through sports. Mary Davis, CEO of Special Olympics and WWE superstar and Special Olympics Global Ambassador, Drew McIntyre join Cheddar News to talk about the announcement.
Gparency, a company that says its mission is to revolutionize the commercial mortgage industry, raised $15 million in its first funding round - representing the largest ever seed round in the commercial real estate space. Gparency's service will allow landlords and real estate developers to receive funding directly from banks, without the need for a mortgage broker. The company says its new approach will give power back to the consumer. Gparency founder and CEO Ira Zlotowitz joins Cheddar News' Closing Bell to discuss.
