First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Apple is now the latest company taking a stand against NSO Group. The company filed a lawsuit today against the Pegasus spyware maker for allegedly infecting users' devices. Apple is also seeking a permanent injunction to ban NSO Group from using any apple software, services, or devices. Filipe Espósito, a reporter at 9to5Mac joins Cheddar News to discuss.
The Bayou State has been through some tough times with massive storms on top of the COVID-19 pandemic, but the state is looking to rebuild by leaning into its reputation as a tourist destination. Lt. Governor Billy Nungesser joined Cheddar to talk about Louisiana's work to reacquaint travelers with its renowned food, music, culture, Mardi Gras — and its Celebration Gator float at the Macy's Thanksgiving Day Parade. "Well they won't let us throw throws so we'll be going along the route handing out beads, stuffed alligators, telling people to book a trip to Louisiana," he said of the event.
Actor Ally Maki joined Cheddar's "Between Bells" to talk about her role as Detective Haruka on the recently premiered Hulu animated series "Hit-Monkey." Maki's character is one of the few women police detectives on the Tokyo force in the show based on an assassin snow monkey originally created for Marvel Comics. "I just love playing this character who is strong, and she's trying to find her voice within this field," she said.
Simon Mainwaring, CEO of We First and author of "LEAD WITH WE: The Business Revolution That Will Save Our Future," joins Cheddar Wellness to discuss what realizations job seekers are coming to, how expectations surrounding work have evolved over the course of the pandemic, and what employers can do to retain and attract employees during this time.
Adam Kaat, a former grocery store cashier, discusses his experience as an essential worker during the pandemic in his new book, "Life on the Grocery Line: A Frontline Experience in a Global Pandemic."
If you're planning on traveling during the Thanksgiving holiday, you may need to prepare yourself for traffic and issues you could encounter. Travel expert Francesca Page joined Cheddar to discuss more.
Kyle Rittenhouse was acquitted of all charges Friday after pleading self-defense in the deadly Kenosha shootings that became a flashpoint in the debate over guns, vigilantism and racial injustice in the U.S. Criminal Defense Attorney Anthony Tall joins Cheddar News' Closing Bell to discuss the verdict, potential judicial precedent, and more.
Fold CEO & Co-founder Will Reeves joins Cheddar News' Closing Bell, where he discusses what his company's augmented reality metaverse involves and elaborates on Fold's goals surrounding the new initiative.
