First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Austin Winsberg, creator of the NBC series "Zoey's Extraordinary Playlist" joined Cheddar's "Closing Bell" to dish out some details about the holiday movie special "Zoey's Extraordinary Christmas" now on Roku. Despite initial plans for producing a new Season 3 despite being canceled by the network, Winsberg said that it is not necessary to have seen the first two seasons in order to enjoy the movie. He noted that following cancellation fans rallied behind the show, campaigning for it to come back, which led to a movie being greenlit by Lionsgate to be completed within just a four-month window, according to Winsberg.
Bitcoin is slowly coming back to life after plunging recently, but everyone's favorite cryptocurrency needs to chart a 77% rally in the next four weeks to reach the widely forecast year-end value of $100,000. Bitcoin was trading more than 0.8% percent lower on Thursday morning, Ethereum was also declining. David Nage, portfolio manager at Arca, joins Cheddar News to talk discuss the market.
Actor Ilda Mason, who portrays 'Luz' in Steven Spielberg's adaptation of the 1957 musical 'West Side Story,' joins Cheddar News to discuss her feature film debut.
Jack Dorsey is stepping down as CEO of Twitter. In a statement, he says he is leaving because the company is ready to move on from its founders. Twitter's chief technology office Parag Agrawal will take over as CEO. Ian Sherr, editor at large at CNET, joins Cheddar News to talk about the announcement.
While the Recording Academy may have overlooked Abel for the Grammys despite having one of the most successful projects of 2020 in "After Hours," The Weeknd was named global artist of the year at the 2021 Apple Music Awards.
Actor Chris Diamantopolous joined Cheddar's "Between Bells" to talk about his new Netflix movie "Red Notice," starring alongside Ryan Reynolds, Dwayne Johnson, and Gal Gadot, and the massive success it has seen since its release. Diamantopoulos discussed what it was like stepping into the role of the villain, being able to play a character so different from himself in real life. He also talked about playing a heavy in another hit Netflix production, "True Story," and what it was like working with Kevin Hart and Wesley Snipes.
Michelle Holder, president of the Washington Center for Equitable Growth and a labor economist at John Jay College joins Cheddar News to discuss the October jobs report.
Visitors in Santa Monica are now getting a whole new look into the new metaverse world. Starting on December 1st, the Downtown Santa Monica District Is Getting Fully Immersed in AR and VR. It's All in Partnership with 'Flick Play' which is the first-ever 'Play to Earn' Metaverse App that Basically Takes the Gamification of 'Pokemon Go' and combines It with more social aspects of an App like Tiktok. Founder of the FlickPlay App Pierina Merino, joined Cheddar to discuss more.
Within the last couple of months, a number of employees across the country have been looking to improve their skills in order to land themselves a new job. Many employees say they are now looking for flexibility and better ways to work. LinkedIn Career Expert Drew McCaskill, joined Cheddar to discuss more.
