First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Many brands and industries are announcing their predictions for new trends to watch in 2022. According to Forbes, cooking robots and plant-based meat are just some of the many food trends that are expected to dominate. Jeff Crivello, CEO of BBQ Holdings, joins Cheddar News to discuss more.
YouTube star and dancer JoJo Siwa and mom Jess Siwa joined Cheddar's "Between Bells" to talk about their show "Dance Pop Revolution" alongside their girl-group XOMG Pop who were formed from the show's competitors. JoJo, who got her own start on Lifetime's "Dance Moms," talked about the differences between competing at such a young age to having the opportunity to executive produce her own project. She also talked about her time on ABC's "Dancing With the Stars" and competing as the franchise's first same-sex couple.
Boxed, an e-commerce grocery platform that sells bulk consumables to businesses and household customers, began trading under the ticket symbol "BOXD" after completing a transaction with SPAC Seven Oaks Acquisition. Chieh Huang, co-founder and CEO of Boxed joins Cheddar News to talk about the company's growth.
Live music took a big hit last year, and many artists had to cancel or postpone their tours to 2022. Many partnered with the graphic novel company Z2 Comics to make money by creating unique comic book stories. Josh Bernstein, executive vice president of Z2 Comics, and Sridhar Reddy, founder and publisher at Z2 Comics, join Cheddar News to talk about the company's popularity.
On this episode of Your Future Home, Ryan Trudell, VP of Landscape Architecture, Creative Environments, breaks down factors that have led homeowners to become wearier of their living spaces, driving greater demand for outdoor living experiences; Jean Chatzky, CEO of HerMoney.com, discusses ways new homeowners can protect their budget and restore some peace of mind—even if they’ve made the decision to waive an inspection; Cheddar breaks down everything you need to know about how to properly winterize your home.
Not only do outdoor living environments increase the number of spaces you now have for entertainment, but you will see a high return on investment and add value to your home. Ryan Trudell, VP of Landscape Architecture, Creative Environments, joins Your Future Home to break down factors that have led homeowners to become wearier of their living spaces, driving greater demand for outdoor living experiences.
Jean Chatzky, CEO of HerMoney.com, joins Your Future Home to discuss ways new homeowners can protect their budget and restore some peace of mind—even if they’ve made the decision to waive an inspection.
