First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
In light of the omicron variant's rapid spread, Fox has canceled its live "New Year's Eve Toast & Roast 2022" that was to have been hosted by Joel McHale and Ken Jeong.
According to the FAA, airlines have reported over 5,000 incidents involving unruly passengers this year, with more than 3,600 of those involving people who refused to wear face masks. As a result of all this, airline crews are calling on the federal government to step in to implement protocols to help ensure safety on the ground and while in flight. President of the Association of Flight Attendants- CWA Sara Nelson, joined Cheddar to discuss more.
Schools are shutting down in droves as the highly contagious omicron variant surges across the country. Denisha Merriweather, director of public relations and content marketing at the American Federation for Children, an advocacy organization for vouchers and tax credits for school choice, joined Cheddar's "Opening Bell" to discuss the impact of remote learning on children. She argued that school districts have to be more proactive about the steps they are taking to engage students, and if they are unable to form better teaching methods, parents should be able to find alternative schools.
J.D. Durkin breaks down the season three finale of HBO's 'Succession', and reveals whose stock is up, whose is down, and who is the final 'Boar on the Floor' of the year.
The boys discuss President Biden's plans to send out free rapid tests as the testing supply chain starts to buckle ahead of the holidays. Also, why aren't Americans having more babies, and The Matrix returns.
Howard Yu, LEGO professor of management and innovation at IMD Business School and author of "Leap: How to Thrive in a World Where Everything Can Be Copied," joined Cheddar to discuss the mania surrounding the concept of the metaverse. He particularly noted how companies in the retailing sector like Nike are leveraging it. "I think metaverse really opens up a window for brands to think about how can they, ongoing-wise, engage with the consumer, engage with the target audience, so their brand continues to stay refreshed in the changing environment," Yu said.
Sophia Bush has a lot going on these days. She plays the title role in a new CBS medical drama, "Good Sam," which premieres onJanuary 5. She and former "One Tree Hill" co-stars Hilarie Burton-Morgan and Bethany Joy Lenz do a weekly podcast called "Drama Queens." Plus, she is working with Lenovo on a conservation initiative called Work for Humankind on Robinson Crusoe Island, off the coast of Chile. "I feel like I've been trying to convince big brands to do work like this forever, and Lenovo said, 'We're in!' And now this incredible conservation group and a local community will be supported by people who believe in purposeful travel, purposeful work," she told Cheddar.
2021 has been a year filled with extreme weather conditions. Hundreds of thousands of people recently saw the effects of massive tornados that swept across six states. Now, experts say climate change could have played a major role. Jennifer Marlon, research scientist and lecturer at the Yale School of the Environment, joins Cheddar News to discuss.
