First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Angel Cornelius, Founder & CEO of Maison 276, joins ChedHER to discuss how she created her own beauty solutions right from her kitchen using plant-based, sustainable ingredients and why it's important to celebrate women of all ages and races.
On this episode of ChedHER:PWR WMN Co-Founders discuss how they are building an apparel brand to make women feel confident and powerful; Founder & CEO of Jack & Annie's breaks down the benefits to jackfruit, and how our meat consumption impacts the environment; Founder & CEO of Maison 276 explains how she created her own beauty solutions right from her kitchen using plant-based, sustainable ingredients and why it's important to celebrate women of all ages and races.
Catching you up on what you need to know on April 18, 2022, with Russian missile attacks on the Ukrainian city of Lviv killing seven, mass shootings in South Carolina and Pittsburgh, Lucky Charms cereal under official investigation by the FDA, and more.
Lisa Whalen, Automotive and Mobility Analyst at Morning Consult, joined Cheddar News' Closing Bell to break down the famed auto show's emphasis on electric vehicles this year, reflecting a shift toward electrification in the automotive industry.
On this episode of ChedHER, Amira Rasool, CEO and Founder of The Folklore, discusses her $1.7 million pre-seed funding round and why she's being intentional about the investors she's working with; Brittany Merrill-Yeng, co-founder Skrewball Whiskey, reveals the origins of Skrewball Whisky, experiencing a period of rapid growth, and navigating a male-dominated industry; Suz Hernandez, Owner of MamaP, breaks down how her company is combining eco-friendly and sustainable products with a mission to donate to non-profits that help people and the planet.
On this episode of ChedHER: Founder and CEO of IvyWise discusses how the higher education industry has evolved over the past 20 years; CEO and Founder of Stax Payments breaks down how to get more female founders to break $1 million in revenue; Chief Impact Officer & SVP at The Minneapolis Foundation explains how the foundation is driving action for the greatest civic, social, and economic needs.
On this episode of Cheddar Innovates: President of The Pillow Bar breaks down how everyone can benefit from a pillow customized to their unique way of sleeping; CEO of H2Pro explains how to bring environmentally friendly hydrogen to scale; Cheddar gets a look at Curiosity Stream's 'Suppressed Science.'
On this episode of Cheddar Reveals, Andrea Swift, Chair of NYFA Documentary Department, discusses the documentary filmmaking process and why they remain so important in 2022; Nina Gilden Seavey, Founding Director, The Documentary Center Research at George Washington University, dissects the evolution of documentaries in the streaming age; Cheddar gets a look at Curiosity Stream's 'Nature Through Her Eyes.'
On this episode of ChedHER: Founder and CEO at Allara Health discusses how she's creating a platform for women with Polycystic Ovary Syndrome or PCOS; General Manager of the Run/Train Business Unit at Puma breaks down how Puma is approaching a hybrid work model, and ways to empower women in the workplace; Founder and CEO of Mi Golondrina explains how she's empowering over 600 artisans from Mexico.
On this episode of Cheddar Innovates: Gardenuity CEO breaks down how gardening can improve your wellbeing; Augmedix CEO discusses how this technology is helping doctors fight burnout; Cheddar gets a look at Curiosity Stream's 'Suppressed Science.'
