First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Catching you up on the entertainment headlines of the day with Justin Timberlake selling his entire musical catalog to IP management firm Hipgnosis, Ellen DeGeneres airing the final episode of her show, Alanis Morissette making a guest appearance on Olivia Rodrigo’s ‘Sour’ tour, and more.
Cheddar recently teamed up with Amazon Bestseller Jamie Hopkins to explore the term 'Rewirement' while highlighting those who didn't let retirement be the end of their journey... Instead, they used it as a new beginning.
Today, Jamie is speaking with Linda Lombri, a former home economist and marketing executive, and Virginia Cornue, a former cultural anthropologist. For them, retirement didn't mean stopping work--it meant re-inventing themselves and living out their dreams of becoming mystery authors, even though neither had written fiction before. Together, Linda and Virginia began an e-book series, the Sandra Troux Mysteries.
Brightseed Co-Founder Sofia Elizondo breaks down what plant bioactives are, and how they're using the latest technology to study human's biological connections with plants.
On this episode of Cheddar Innovates: Brightseed Co-Founder breaks down what plant bioactives are, and how they're using the latest technology to study human's biological connections with plants; Esper Bionics CEO breaks down how they re creating a mind-controlled bionic hand that guest smarter the more you use it; Cheddar gets a look at Curiosity Stream's 'Capturing A Black Hole In Our Milky Way.'
The number of births in the U.S. increased last year for the first time in seven years. According to a new federal report, about 3.6 million babies were born in 2021, only about a 1% increase from 2020. Ted Rossman, a senior industry analyst for creditcards.com, joined Cheddar's Opening Bell to discuss why the pandemic baby boom was more like a baby bust, and how to raise kids while on a tight budget.
Following the mass shooting at the Robb Elementary School in Uvalde, Texas, that left 19 children and two adults dead, the debate over gun control has been reignited. While studies have shows most Americans agree on some additional regulations, there hasn't been much legislative traction even as gun violence worsens in the country. Brian Lemek, the executive director of Defend The Vote and the former executive director at Brady PAC for gun control, joined Cheddar to discuss reform efforts. "The lawmakers that we have aren't passing these at the federal level," he said. "That's the problem. We have the wrong people in charge."
The crypto industry is still reeling from Terra's recent crash. The company's blockchain was temporarily halted earlier this month after the collapse of its cryptocurrency Luna (LUNA) and its stablecoin TerraUSD (UST), which led to almost $45 billion being wiped from the tokens' market caps within a week. Now, many are left wondering what Terra's struggles mean for the broader crypto market. Reeve Collins, CEO of the NFT platform BLOCKv, joins Cheddar News' Closing Bell from Davos 2022 to discuss.
China's largest ride-hailing company will no longer be listed on the world's largest stock exchange. Didi shareholders voted on Monday to delist from the New York Stock Exchange, less than a year after launching a $4.4 billion IPO with the most significant U.S. share offering by a Chinese company since Alibaba debuted in 2014. Since going public in June of last year, around $70 billion has been wiped from Didi's market value and shares of the company have dropped nearly 90%. Now, Didi is expected to begin preparations to list in Hong Kong. Kevin T. Carter, founder and Chief Investment Officer of EMQQ Global, joins Cheddar News' Closing Bell to discuss.
