First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Actor, entertainer, and hip hop icon Queen Latifah is partnering with It's Bigger Than Me, an initiative with the goal of ending the stigma around obesity. She joined Cheddar News to discuss how she is working toward educating others and having important conversations about the social struggles that come with obesity. “We can’t let the Queen Latifah’s of the world not exist. We need people to care about other people," the "Hustle" star said.
Sarah Warbelow, legal director for Human Rights Campaign, joins Cheddar News to discuss why advocates want to overturn the FDA's rule restricting gay and bisexual men from donating blood.
Actor Jamie Chung joins Cheddar News to talk about her upcoming projects and her new partnership with Duracell helping parents learn more about hidden dangers in their home. But that's not all, she plays a fun game with us too!
Child care marketplace startup Kinside announced raising $12 million in a Series A round led by venture capitalists who are mothers themselves. The company aids parents searching for affordable child care easier by providing concierge support in a marketplace of verified professionals and helping them tap into flexible spending accounts (FSA) and other benefits. Founder and CEO Shadiah Sigala joined Cheddar News to talk about the fresh funds and the ongoing effects of the pandemic on the care of young children.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
David Levine, elections integrity fellow with Alliance for Securing Democracy, joins Cheddar News to discuss Politico's bombshell finding revealing the RNC's plan to contest the elections.
Perfect for Pride Month, Hulu’s "Fire Island" is a queer take on Jane Austen’s Pride and Prejudice. The cast of the gay rom-com, Joel Kim Booster, Bowen Yang, Conrad Ricamora, and Matt Rogers, joined Cheddar News to discuss the groundbreaking film. "I had to write it completely and have something to point to, to say this is the story, this is actually good, this is something that people will want to watch," said the writer and star Booster. "And so it took a long time, but I'm very lucky and blessed that I had a lot of people along the way who believed in it."
Catching you up on today’s entertainment headlines with CBS in the works to replace James Corden on the "The Late Late Show," "Top Gun: Maverick" facing a copyright lawsuit, Neve Campbell not returning to "Scream 6" over a disagreement about her salary, and more.
