*By Christian Smith* Play at the 2018 FIFA World Cup gets back underway Friday, and the day's quarterfinal match-ups shouldn't disappoint. For Quartz editor and soccer fanatic Mike Murphy, France is the team to beat this World Cup. "They've probably looked the strongest, most organized team of the true real contenders," Murphy said in an interview on Cheddar Thursday. France takes on Uruguay in Friday's first game, which kicks off at 10 am ET. Nineteen-year-old rising star Kylian Mbappé, who helped lead France to a stunning 4-3 victory over Lionel Messi and Argentina, will be one of the players to watch as *Les Bleaus* look to knock out the Uruguayan squad led by Luis Suarez. But the other real contenders in Murphy's (and most of the world's) book are Brazil and Belgium, which face each other on the field at 2 pm ET Friday. Brazil was slow out of the gate in its 2-0 victory over Mexico Monday, but so was Belgium. That team came back to win the game 3-2 in the last minute of stoppage time, despite being down by two scores earlier in the match. Both teams have world-class strikers - Brazil in Neymar and Belgium in Romelu Lukaku. Brazil's defense has only given up one goal this World Cup, but Belgium is the highest-scoring team so far, so the match-up should make for some great soccer. The winner of the match will take on the winner of France and Uruguay in the semifinals. On Saturday the other side of the bracket steps onto the pitch. Sweden goes head-to-head with England at 10 am ET. The young English team will have to pick themselves up, coming off a near upset in penalty kicks in their Round of 16 against Colombia. Sweden has been playing a consistent game throughout the tournament. That consistency is the reason Jeffrey Marcus, publisher of the World Cup newsletter "The Banter," calls Sweden ["predictable but effective."](https://mailchi.mp/f1ebcf954362/world-cup-banter-be-smart-about-the-quarterfinals) Whichever team walks away victorious Saturday morning will take on the winner of the Russia-Croatia match. The hometown favorites surprised most critics by making it to the quarterfinals, and it will be even more surprising if they can upset a better-fielded Croatian team just days after stunning Spain in a penalty kick shootout. However, there is something to be said about home-field advantage. Six countries have won the World Cup while hosting the tournament. For the full segment, [click here.](https://cheddar.com/videos/what-to-expect-in-the-2018-fifa-world-cup-quarterfinals)

Share:
More In Sports
Streaming Services Score Big with Live Sports — But Will Viewers Win Too?
The competition between streaming platforms is heating up as Apple TV+, HBO Max, and others acquire the rights to air live sports, oftentimes behind an exclusive paywall. While this is likely to entice some viewers, it also presents a risk that viewership will become fractured. Customers might steer away from subscription overload as content streaming options become seemingly endless. Jeff Agrest, deputy sports editor and media columnist at the Chicago Sun-Times, joins Closing Bell to discuss what it means for the live sports industry when content is put behind a paywall on streaming platforms, how it could impact viewership, impact on sports betting, potential acquisition targets, and more.
Dallas Cowboys Partner With Crypto Platform Blockchain.com
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Ice Cube Brings Minority Stakes in Big3 League to Fans Through NFTs
Ice Cube's 3-on-3 basketball league, the Big3, is introducing decentralized team ownership to fans with the chance to own a minority stake in the 12 teams through blockchain technology, a first for professional sports. The rapper, actor, and filmmaker joined Cheddar News to talk about the new ownership model using NFTs. "This is a perfect time to offer it to fans and not just wait for fat cats to come and want to buy the teams but for fans to be able to be a part of it,” he said.
McLaren Parks Its All-Electric Racing Car Odyssey in Front of NYSE
McLaren displayed its all-electric, off-roading racing vehicle, the Odyssey, in from of the New York Stock Exchange on Tuesday. Zak Brown, CEO of McLaren Racing, joined Cheddar News to discuss bringing the heavy-duty vehicle to a new racing series with an emphasis on sustainability — and even gender equity with a male and female team of two drivers required. "This is McLaren's first-ever Odyssey, which is an EV. Looks like an SUV — but not really much of an SUV — that we raced five times around the world in various locations where climate has impacted the world," he said.
How Warner Bros. Discovery Might Further Streaming as New Media Giant
Seth Schachner, a digital business executive and the managing director of the consultancy Strat Americas, joined Closing Bell to talk all about the mega-merger between WarnerMedia and Discovery, combining to form Warner Bros. Discovery (Nasdaq: WBD), and what it means for the streaming space going forward. “I think unlike some of the other mergers that you've seen out there. I think this one has actually got a real chance to be successful and to really further the cause of streaming," he said.
Expert Baseball Season Predictions
Gabe Laques, MLB Editor & Reporter, USA Today Sports, joins Cheddar Bets to offer up his expert opinions on the start of baseball season. Sponsored by BetMGM
MLB on Partnering With Apple TV+ to Stream Friday Night Doubleheaders
Baseball is as American as — Apple TV+. The National Pasttime has a new media partner this season, as the MLB will be streaming Friday night doubleheaders on the Apple streaming service. Noah Garden, the league's chief revenue officer, spoke to Cheddar News to break down the details of what's being offered in the new package and why Major League Baseball felt the need to make the move this year. "We've been in a situation where we've lost reach, even within the cable bundle. There are situations where people in the local market don't have access to watch their favorite team and their local team on top of that," he said. "You have cord cutters and even probably more importantly, cord nevers. So streaming offers of some ability to gain reach that we've lost over the the last couple of years, and Apple was really the perfect partner for us."
Load More