Why Apple's Battery Fiasco May Be Worse Than "Antennagate"
Zac Hall, Editor at 9to5Mac, says that the company now has to fix its reputation and prove itself. "This is going to take time to heal from," he said.
For full interview [click here](https://cheddar.com/videos/apple-says-im-sorry).
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.