Airpods are now sold out for the holidays at Apple Stores. Macworld Staff Writer Michael Simon explains why this tech accessory is now resonating with consumers.
Apple struggled at first to capture the attention of the market with its cordless Airpods. Simon says it is typical for Apple to create demand for products on surface that don't seem revolutionary at first. Then people use them, word spreads, and all of a sudden everyone wants them.
Rumors surfaced on Tuesday Apple will release a new, more expensive Airpod model in 2018. Simon says little detail has been reveal. Simon expects to see a slightly smaller "neck" on the accessory, and potentially some new colors. Simon also says he'd like to see a true Siri integration with the Airpod in the future.
E-commerce data platform Rokt is prepping for an IPO as it comes off of a $325 million Series E fundraise, and CEO Bruce Buchanan joined Cheddar to discuss the future of his company. He explained how Rokt uses data science to optimize the consumer experience with their clients and discussed the goal to go public in 2023. "We're at a size and scale now where it's important we can give liquidity to investors, we can use the public markets to attract more talent, and we can use the public markets also to go on and acquire more businesses," he said. "We think it's about time that we do list."
Chloe and Halle Bailey are no strangers to hard work. The sisters got their start performing covers on YouTube and have become a force in the music industry. Since then, the two have spread their wings beyond their duo group to individual projects. Now they're coming together to face off in the LG OLED Ultimate Gaming Showdown. Chloe and Halle join Cheddar News to discuss.
Software giants Adobe and Microsoft are further partnering to build synergy between their productivity tools for the digital-first workplace. Ashley Still, the senior vice president and general manager of digital media at Adobe, talked to Cheddar about the common vision between her company and Microsoft for simplifying work. "It's really important that companies make sure that the tools and applications that employees have at their disposal make their work delightful and easier," Still said in terms of how to judge the success of the partnership.
Carlo and Baker wrap up another week discussing the latest explosion in new Covid cases in the Northeast, President Biden's stalled agenda and more. Plus, Love, Hate, Ate featuring the question: why did movie dialogue get so hard to understand?
