Airpods are now sold out for the holidays at Apple Stores. Macworld Staff Writer Michael Simon explains why this tech accessory is now resonating with consumers.
Apple struggled at first to capture the attention of the market with its cordless Airpods. Simon says it is typical for Apple to create demand for products on surface that don't seem revolutionary at first. Then people use them, word spreads, and all of a sudden everyone wants them.
Rumors surfaced on Tuesday Apple will release a new, more expensive Airpod model in 2018. Simon says little detail has been reveal. Simon expects to see a slightly smaller "neck" on the accessory, and potentially some new colors. Simon also says he'd like to see a true Siri integration with the Airpod in the future.
A recent survey from DKC shows that Gen Alpha has strong spending power and is actually teaching their parents new ways to be consumers in today's world.
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