Why Advertisers Love Reddit

Roxy Young, VP of Marketing, and Zubair Jandali, VP of Sales at Reddit, join Cheddar's Alyssa Julya Smith at the CES conference to discuss new initiatives that optimize advertising on Reddit's platform. We dig into what drives a successful ad campaign on the platform. Plus, the company's goals to continue to optimize ads for the consumer and ways to retain and grow its millennial audience.

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