Why Acquiring Roku Could Solidify Facebook’s Video Strategy
Facebook has already begun digging into the TV space with Facebook Watch, so what might the social media company’s next move in video be?
Jesse Redniss, Chief Innovation Officer of Turner’s TBS and TNT networks, predicts the company might buy Roku.
“Facebook has been trying to be getting into the video space for quite sometime now,” he told Cheddar in a recent interview. “When you look at Facebook’s track record of growth, the acquisition of Insta, WhatsApp, Oculus. In some ways, in order for them to really scale into a marketplace, it’ll make a lot of sense for them to buy one of the leaders in a marketplace they want to get into.”
Roku shares fell steeply Friday after Goldman Sachs downgraded the stock, saying the streaming company is overvalued. Still, the company is trading well above its IPO price, and posted a 48 percent increase in active accounts in the third quarter, as well as a 58 percent increase in streaming hours.
For full interview [click here](https://cheddar.com/videos/a-bold-prediction-on-why-facebook-would-acquire-roku).
Ashley Fieglein Johnson, CFO & President at Planet, joins us to share the story behind the Owl launch—and how strategy, tech, and vision are fueling liftoff.
Jesse Pickard, CEO of The Mind Company, shares how Elevate and Balance are redefining mental fitness with science-backed tools for brainpower and wellness.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
With satellites already in orbit, defense contractor L3Harris is standing by to accelerate Trump's executive order. We take an inside look at the technology
Ben Lamm, founder of Colossal Biosciences, is leading a bold mission to resurrect the extinct dodo via gene editing, avian breakthroughs, and rewilding plans.
Julie Hansen of Babbel unveils Babbel Speak, an AI voice trainer tackling language fear head-on, as Babbel eyes IPO and takes on AirPods’ translation tech.
Ali Kashani, CEO of Serve Robotics, dives into their $63.3M acquisition of Vayu Robotics and how it's accelerating the future of autonomous delivery systems.
