The White House has launched a trade investigation into a new French law, which U.S. officials argue could discriminate against large, American technology companies.
This week, French lawmakers voted to impose a 3 percent tax on revenues from digital services that reach French users. It would apply to companies with total revenues of 750 million euros internationally, and with at least 25 million euros of revenues in France.
The law, which French President Emmanuel Macron is expected to sign within two weeks, could leave U.S. tech giants like Facebook, Google, and Amazon facing a hefty new tax bill.
On Wednesday, the U.S. Trade Representative Robert Lighthizer began an investigation into France over whether the law would constitute an unfair trading practice. The White House contends that the tax appears to target particular services in which the U.S. excels.
The European Union had hoped, but ultimately failed, to reach a tax plan similar to France’s that would apply to all 28 of its member states.
The European Commission, an agency that proposes legislation within the European confederation, estimates that digital companies pay half the effective tax rates of their non-technology-based counterparts.
The Commission had proposed a 3 percent tax rate on companies that profit from online placement of advertisements, sale of user data, and interactive, digital platforms.
Like with recent duties imposed against China, the U.S. could implement tariffs on French goods, should it find that the law unfairly targets American digital services companies.
Facebook ($FB), Google ($GOOGL), and Amazon ($AMZN) did not respond to a request for comment by the time of publication.
Kellie Romack, Chief Digital Innovation Officer at ServiceNow, reveals the company’s latest announcement and how it’s shaping the future of work and tech.
Raina Moskowitz, CEO of The Knot Worldwide, unpacks the 2025 Global Wedding Report, from Gen Z trends to how Taylor Swift's wedding could reshape the industry.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
