The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials. The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game. He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.

Share:
More In Sports
Omicron Spread, School Shooting & Cuomo Suspended
Jill and Carlo cover the latest on Omicron, another school shooting in America and more. Plus, bidding farewell to 'transitory' inflation, and the controversy surrounding 'Lovely Bones' author Alice Sebold.
Clock Ticking for MLB to Avoid Work Stoppage
Major League Baseball and its players' union remain at odds over a new collective bargaining agreement, and if a deal isn't reached by 11:59 P.M. eastern time Wednesday, the league will experience its first work stoppage in more than two decades. Ryan Fagan, Senior MLB Writer at The Sporting News, joins Cheddar News' Closing Bell, where he discusses the impact of such an event on both teams and players across baseball.
NY Islanders Move into Brand New UBS Arena
After a nearly 30-year saga, the New York Islanders have officially found a new home. The NHL team kicked off their very first game at the state of the art UBS arena earlier this month, bringing fans together in Belmont Park, NY. The over $1 billion dollar project comes as the city attempts to return to normalcy. Tom Naratil, President of the Americas at UBS and Jon Ledecky Co-Owner of the New York Islanders joined Cheddar's Opening Bell to discuss the new beginning.
Omicron Risk, Barbados Drops Queen & Jack Logs Off
Jill and Carlo cover the latest developments with the Omicron variant that are spooking markets once again. Twitter's @Jack is leaving, SCOTUS takes up abortion rights and the world has a brand new republic.
Concerns Rise about Chinese Tennis Star Peng Shuai's Safety
Jamil Jaffer, Founder and Executive Director of the National Security Institute, joined Cheddar to discuss the concern surrounding Chinese tennis star Peng Shuai's disappearance following a social media post accusing a former high-ranking Chinese official of sexual assault.
Load More