The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
These are the headlines you Need2Know for Friday, Aug. 10.
The gamer communications hub, with 150 million users, will sell indie titles curated by its staff in a new online storefront. "We have a lot of people here that love playing games and have really great taste, and so we're gonna pick out stuff we think is worth your time," says CEO Jason Citron.
These are the headlines you Need2Know.
These are the headlines you Need2Know.
These are the headlines you Need2Know.
The stationary bike and treadmill maker is now valued at over $4 billion after its latest funding round. Maureen Farrell, reporter at the Wall Street Journal, tells Cheddar that most companies claim to be the Netflix of their industry, but in Peloton's case, it may actually be true.
These are the headlines you Need2Know for Thursday.
Omar Raja, the founder of Bleacher Report's House of Highlights Instagram, said social media is "a young person's television," and that professional sports leagues have been reaching out to him to help them bolster the audience for live sports.
