The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Tennis stars Carolina Wozniacki and Kevin Anderson and USTA Chief Revenue Officer Lew Sherr sat down with Cheddar days before the kick-off of the 2018 U.S. Open. Wozniacki expects some serious competition as Serena Williams is back in the mix after giving birth last September.
NBA Hall-of-Famer Clyde Drexler, commissioner of the BIG3 3-on-3 league, sat down with Cheddar and talked about those rumors that Kobe Bryant might join the league, as well as the league's push to bring 3-on-3 ball to Tokyo 2020.
Facebook was forced to remove its data security app, Onavo, from the App Store after Apple updated its data collection guidelines. Meanwhile, the social media giant also voluntarily removed the quiz app, myPersonality, from its platform after the app improperly collected data on more than 4 million users. And we're joined by Mike Francesa, New York sports radio legend, to hear about the launch of his new app, 'Mike's On.'
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Jason Robins, DraftKings CEO, told Cheddar the company has been working on several ventures to capitalize on the Supreme Court ruling that cleared the way for states to allow sports betting. The company's first such product rolled out this month.
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NEO U, a new gym in New York, is not just a place to get in shape, it's a studio where fitness professionals can share their workouts with online followers around the world. The co-founder Nate Forster wants trainers and partners like Soul Cycle, Equinox, and Peloton to see the NEO U platform as an opportunity, not competition.
The Denver Nuggets shooting guard has already made it to the real NBA, and now he has his sights curiously set on getting his team to compete in the top tier of NBA2K, the basketball league's esports analog.
Super Bowl champion Reggie Bush says college athletes should be paid and the NFL should do more to protect players, including guaranteed contracts. "We're modern-day gladiators," Bush says about football players. "It's a brutal sport."
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