The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
These are the headlines you Need 2 Know for Friday, Dec. 14, 2018.
Ultimate Fighting Championship president Dana White says the mixed martial arts league's five-year deal with ESPN puts it in a position to go the distance despite declining linear television trends. "Everything is going digital. Cord cutting is real. It's happening and we see it in all aspects of the business, whether it's pay-per-view or television," White said in an interview with Cheddar Thursday.
Two-time Call of Duty World Champ JKap talked with Cheddar Sports about why he's so excited to play with his new team, eUnited, and his thoughts going into Black Ops 4's first major, CWL Las Vegas.
A group of former NFL stars is launching an alternative professional football league for the offseason that will give players and fans a financial stake in their team's success. “We looked for markets where there was not a professional team, but a big enough market to support a team,” Ricky Williams, former two-time All American and one of the founders, told Cheddar in an interview on Tuesday.
We journeyed to Las Vegas this weekend for two huge events: CWL Las Vegas and LoL All-Stars. Featuring interviews with Optic's Scump, Dashy, Karma, Crimsix, and CEO Hector Rodriguez, G2's Blazt, Flyquest midlaner Pobelter, Vitality midlaner Jiizuke, and journalist Travis Gafford.
We cover the Game Awards from the red carpet, Smash Ultimate releases, Black Ops 4's first tournament starts in Vegas, and Zane takes on the rest of the Cheddar Sports team in a Smash Ultimate 1v3 showdown. Featuring IMT, MIBR, and LA Valiant CEO Noah Whinston, CLG COO Nick Allen, and interviews with Dominique 'SonicFox' McLean, Imane 'Pokimane' Anys, Lia 'SSSniperWolf' Shelesh, and OWL commissioner Nate Nanzer.
These are the headlines you Need 2 Know for Tuesday, Dec. 11, 2018.
These are the headlines you Need 2 Know for Monday, Dec. 10, 2018.
Riot expands its collegiate efforts, Overwatch League hits the road, Fortnite Season 7 drops, and we open a whole lotta Rastakhan's Rumble packs. Featuring Esports Awards Broadcaster of the Year Clint 'Maven' Evans and Logitech G Esports Business Development Head Andreas Schicker.
These are the headlines you Need 2 Know for Friday, Dec. 6, 2018.
