The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
These are the headlines you Need 2 Know for Thursday, Dec. 27, 2018.
These are the headlines you Need 2 Know for Wednesday, Dec. 26, 2018.
DraftKings CEO Jason Robins said West Virginia is the company's next, best opportunity for replicating the monster success it's seen in New Jersey as it rolls out a mobile sportsbook in the Mountain State. "West Virginia is an early mover and I think they're being smart and thoughtful about how they actually legislated and regulated," Robins told Cheddar Friday.
After the gymnastics world was rocked by a major sex abuse scandal, the sport's most decorated Olympic athlete says education for child athletes can protect them from similar abuse in the future. The Magnificent Seven's Shannon Miller told Cheddar that fear of abuse should never prevent young athletes from pursuing their sport.
These are the headlines you Need 2 Know for Thursday, Dec. 20, 2018.
Riot's COO is suspended, Fortnite vaults the Infinity Blade, and Overwatch League announces its plans for Season 2. Featuring beastcoast CEO Grant Zinn, University of Califonia and Irvine Director of Esports Mark Deppe. Plus - EndGameTV COO Aiden McCaig previews Smash Ultimate's first major, Don't Park on the Grass 2018.
China is considering banning battle royale games, the legendary Virtus.Pro roster disbands, and the Winter Royale is ruined by the Infinity Blade.Featuring interviews with Ghost Gaming's Kayuun, DC Overwatch Assistant GM Kate Mitchell, StackUp Director of Veteran Services Dave Crouse, and a Capcom Cup preview with Amanda Stevens.
These are the headlines you Need 2 Know for Tuesday, Dec. 18, 2018.
These are the headlines you Need 2 Know for Monday, Dec. 17, 2018.
New Jersey is on track to overtake Las Vegas as the new sports betting mecca, Darren Rovell, senior executive producer at The Action Network, told Cheddar in an interview Friday. With fewer than 7 months of sports betting on its books, New Jersey is expected to hit $1.2 billion to $1.3 billion in bets by the end of the year, Rovell said.
